Essay on The Effects Of Advertising On A Website

1265 Words Nov 5th, 2014 null Page
Advertisements, or ads, on a webpage are affected by who’s viewing it and other content on the page, causing ads to be tailored to users. For example, someone who has searched for sports gear (or is viewing a sports article) would see ads relevant to sports. Third Party Ad servers are used so that each individual web domain host can focus on the actual content of their page instead of the ads to be displayed. Google can manage and track the performance of advertisers on their site. Publishers determine which ad servers’ ads to show to which users.
Domain publishers collect information (gender, age, job field, interests, etc) to share with ad servers to give you ads that may be relevant to you. They may also use users’ IP address to find their geolocation. Ad servers do not actually know the individuals (name, phone, address, etc) but they know about them. Each domain publisher has its own ad server with all possible ads to be displayed on their webpage. They then decide which ads are to be presented to which user (Ohye, 2008). The ad servers use cookies to figure out which ads to show. It knows the searches that have been made in the past, which tells it what ads you may be interested in. A cookie is also used to track browsers and how many ads a user is shown from a particular ad server.
Google provides advertisements to users through various websites, using a service called DoubleClick. DoubleClick (which has been bought by Google) sends cookies through other websites…

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