Importance And Importance Of Online Advertising

Good Essays
Online advertising or additional known as internet advertising is a type of communication method in mutual relation with the technical and medium based requirements. It is in a form of banner with description of products or news delivering to Internet users via Websites, e-mail, ad-supported software system and Internet-enabled in smart phones. The most important advantage over TV commercial advertise is it is not restricting by geography or time.

Most of Business using website as an advertising medium where ads message would appears on users’ computer screen to capture users’ interest in their products. To know what the user looking for in their website, the owner of website using cookie software system in browser to gathered sufficient information
…show more content…
It supplements personal selling and sales promotion ads without interfere users’ activities on the internet. Another fact about online advertising is that it creates preference for a particular product in your business to the right customers, which is help reducing time creating and maintaining which product in demand or not. Offering your products on the Internet is also convenient for customers. They can click on the ads to direct go to your online store at any time and place orders anytime when they want it. Online advertising suggesting new and more frequent uses of product to different customers as it helps to maintain demand, throughout the …show more content…
Online Advertising also can acts as an information service and educates the con-sumers. It allows them to know exactly what they want and where to get it. From there it allows customers enjoy the convenience and makes the life of the consumer easier, more comfortable and pleasant.

Online advertising helps reduction the cost of hiring staffs to advertising product or maintaining which product is in demand. This reduction in the cost is generally passed on to the consumer and that is why price of goods are found in the internet are generally lower than goods in outlet retail.

3. Society
Online Advertising promotes more creative in ads which required more people in designing and developing advertisements, thus provides direct employment to a large number of people who engaged in designing, writing and issuing advertisements. More jobs opportunity increase when online advertising effective in help increasing the volume of production to distribution around the

Related Documents

  • Decent Essays

    al, 2016, p. 55). The internet provides consumers with more access and a direct link to suppliers, which cuts out intermediaries and reduces transaction costs and paperwork. This force is a “double-edged sword” as the internet is beneficial for some businesses but is a disadvantage to others. Delivery services are gaining benefits from this because more online purchases mean more deliveries. However, merchandise stores may be at a disadvantage because it may be more convenient for customers and cheaper for customers to shop online.…

    • 850 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    • And planning strategy such a way that they should become repeated customers. The customers trust on our site is important for increase in brand value so care should be taken there should not be any financial security breaches. The e-commerce marketing goals includes: • To meet the objectives of e commerce marketing you needs to build trust in new visitor by ratings and reviews • Tempt with daily deals and discount coupons to make visitor to customer • Drive repeat purchases with email. • Unlimited display options like zoom, color swatch, view from all angles etc. • Easy order processing from any device, now a day’s mobile advertising and smart watches advertise became best source to buy products.…

    • 1456 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    The reason why you want customers to buy your best-sellers is because they’re proven. Other customers have already bought them and been happy with their order. If you want to showcase new products to customers you can include them in your upsell, email marketing or retargeting ads. #5: Personalized Online Experience You can personalize the online shopping experience. Or segment email lists based on purchases made, location or even how much money a customer spent.…

    • 774 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Basically, e-marketing is used by many marketers because it saves time as no time is wasted in explaining the product and its price to customers. The quality and price of the marketed product is clearly indicated on the website thus customers can learn it by themselves and proceed to order it (Kirkey, 2010). Additionally, this type of marketing is important to customers as it saves them time they could use in looking for the products they want. The current technological advancement has ensured that internet is the most consulted source when customers want to purchase different…

    • 1321 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    For example, they can easily buy their desired product on the application, and then on the commute home from work, drop by one of Benjy’s location and pick their product up. So this way, it is efficient for both Benjy’s and their customers. This will be better than Benjy’s original idea of having exclusive…

    • 703 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Nt Paywall Case Analysis

    • 700 Words
    • 3 Pages

    Thus, seller can differentiate the pricings as per the willingness of the customer to pay. Personalized pricing also helps the estimate the market demand. It is very easy to use promotions on Internet and see how it alters the market demand. 2. Bundling creates “economics of aggregation” for the digital goods.…

    • 700 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Consumers realized that social media is powerful and that they can pretty much find what they want online, if you promote your business using this avenue, you are sure to improve customer loyalty. Once you have built a customer following, posting comments online will help you in converting more opportunities and the potential can be endless. Social media channels can effectively be used to increase conversion rates. By utilizing this form of media for showcasing your brand or service, people like to deal with other people more than dealing with business’ directly. This can lead to increasing your conversion rates and in turn will lead to more sales (Demers, 2016).…

    • 767 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    This benefit makes it easier and more accessible to meet new customers, and it also makes your products more familiar and recognisable for your potential and new customers. • Decreased Marketing Cost; the cost of marketing your products on social media is relatively cheaper than hiring workers to advertise or promote your products. You only need to get your computer connected to the internet before you can start social media marketing; on the other hand, you have to hire people to advertise your products which you must pay them for their services. • Improved Customers Insights; social media platforms also gives you an opportunity to get important information about what your customers are interested in and how they behave or say about your product. For example, you can monitor user comments under your products to see what people think or say about of your…

    • 803 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    It is because customers just make the order of the product through the website or phone call without face to face during buying the product. Online shopping has advantages for both individuals and companies and it also has some disadvantages because they have some negative effects. The decision to online shopping is depending on the individual to evaluate and choose a reliable website and companies along with the technology. As consumers, we should be wise to select companies which feature the best service in online shopping and be smart to make sure buying from a reputable website. Do your research just like you would any other…

    • 792 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    By following the recommendations made in this paper, Global Tech Computers will reach high global brand awareness, strength, and loyalty, reach more consumers, achieve message stability, and build a reputation for being beneficial to consumers and to their lives. To be sure, social media marketing has risks. Organizations cannot control what others are saying about them or their products on social media. A business can guide the message and turn this lack of control into something positive (Bernstein, 2010). Consumers tend to trust what strangers are saying about a product more than advertisements.…

    • 1262 Words
    • 6 Pages
    Decent Essays

Related Topics