The Dyson Vacuum ad is an animated image with a Dyson vacuum (understandable because that’s the product), a living room in the background (example of a place where the product can be used), a woman in a dress with an apron covering her front side (unnecessary) and the sentence “Why Spend All That Time Vacuuming When She Still Has To Cook Your Dinner.” This is …show more content…
This image depicts a stern, young heiress and behind her are the maids and butlers that serve her and manage the large house that is depicted behind everything. The one thing that this advertisement does in a positive way is it shows a powerful woman who isn’t serving anyone besides herself which is very empowering compared to the Dyson Vacuum advertisement. Although it shows women in a positive light, it shows different races in a negative light as well. The maids and butlers presented are what seem to be of Hispanic background, making it look as if Hispanics are usually servants. Social class is also shown here saying that Versace usually focuses on those of the upper class since there is a mansion being shown in the background. The family aspect isn’t being shown since it’s mostly individuals. It could be implying that being on your own can create more success than those who have