The Brand Manager For Unme Jeans Essay
1738 Words Mar 26th, 2016 7 Pages
After evaluating UnME Jeans’ current situation, there are some important items to consider. UnME jeans is a fashion trend leader and has positioned themselves through advertising spots on popular programs that teenagers and young adults watch. Their products are sold in upscale department stores and focus on having individuality, but not many know about their brand. UnME jeans also has little experience with using social networks of Web 2.0 and have a smaller budget compared to bigger name brands. UnME Jeans is open and ready to adapt to marketing in Web 2.0 which allow them to talk to their customers on various platforms while spending less than they would on traditional advertising. With consumer’s media habits constantly changing, a shift of spending is a risk UnME Jeans will need to take.
Their current media plan includes traditional channels such as magazines, television, and radio with minimal…