The target audience for the Meaghan Paige fashion app would be women 18 to 35 years old who reside within the Philadelphia or surrounding suburban areas that are interested in fashion and design. As well as fashion forward women whose everyday life consist of chic, stylish, and casual wear to fit their ever changing moods. Our audience consists of women who want fast and easy piece clothing that they can transition from day to night with ease. In addition, women who want great styles at an affordable price. The people we want to attract to our brand are women who are very active on social media platforms such as Facebook, Pinterest, and Instagram. In addition, ones who have a large following based on the media platforms, women who we can indirectly reach with the hashtag ‘#MeaghanPaige’ via our Instagram, Facebook, or other pages. Lastly, our target audience should have an annual net income of $20,000 and above or have access to funds that are used for miscellaneous purchases.
Audience:
Age: 18 to 35 years
Gender: Female
Location: Philadelphia and surrounding suburbs.
Income: $ 20,000 or greater yearly.
Language: Most of the language we will be utilizing will be hashtag-driven, such as:
#Fashionista
#FashionNova
#TeamMeaghan
#ChicLook / #LivingChic
Preferences: Everyone has different …show more content…
Since our targeted audiences are individuals interested in fashion and design and it depends on the demographics of the target market, our media mix strategy will consist of various channels. Such as advertisements in women’s fashion magazines, online fashion/beauty communities, commercials on style focused networks, ads throughout social media platforms, press releases, billboard ads, blogs, radio, etc. Therefore, whatever budget we do have, will go towards online advertising because most young people have some form of social media and they utilizes the internet