Victoria's Secret Advertising

Hopeful companies across the globe attempt to alter the minds of buyers through varying advertisements that contain photographs of what individual establishments believe will draw people in to have consistent consumers. Women around the world shop at Victoria’s Secret hoping they will find undergarments that are perfect for their own type of body because the advertisements displayed publicly seem satisfactory. However, not all women have the ability to achieve their goals and feel content after shopping. Within Victoria’s Secret advertisements, numerous people overlook the superficial generalizations that the admired lingerie company makes about gender roles and reinforcing maintainable beauty standards. By including in their advertisements statements like “get your wings,” “the perfect body,” and “a body for everyone,” Victoria’s Secret portrays women in a false, “perfect” light through their use of skinny looking, and impractical models as well as their attempt to depict all women as angelic individuals.
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Because a very limited amount of models have color in picture, buyers may feel excluded from the “normal” that is Victoria’s Secret. America is one of the most diverse countries in the world; therefore, providing one or two examples of colored people per advertisement is minimal. Furthermore, “The Perfect Body” advert fails to present a variety of skin-colors and ethnicities that many people in America identify with. Only two of the ten models are relatively colored, which also speaks for the image of the company and what Victoria’s Secret’s ideals and standards are held to. Victoria’s Secret appears to be indirectly placing high expectations on their shoppers and the physicality of the average woman’s body. By doing this, customers are more likely to stray from Victoria’s Secret’s products and lean more toward diverse and inclusive