Nordstrom Fashion Case Study

Fashion is all about the what, how and the why. Throughout time fashion styles have changed, but it’s really doesn’t change. Fashion is a cycle of trends that come and go based on generational acceptance. Currently, a buyer for Nordstrom wants to understand how styles shift from generation to generation. Nordstrom is a leading fashion specialty retailer offering compelling clothing, shoes and accessories for men, women children and infants (Nordstrom). As a buyer, you determine what products your retailer is going to sell based off of trends and your target market. Nordstrom is an upscale department store with many different sections, targeting middle to upper class families. The key factor that divides these departments is age. “Our time” …show more content…
I believe previous generations dress was the key factor in identifying status of wealth. Simmel in 1904 defines the word fashion as a product of class distinction and operates like a number of other forms, honor especially, the double function of which consists in revolving within a give circle and at the same time emphasizing it as separate from others (Simmel pg. 544). Deciphering where you fall in an economic standpoint was more clearly shown in past century. At the beginning of the 20th century, the world of fashion was dictated by couture houses in Paris, which was founded by Charles Worth (Blackman pg. 10). Everyone looked to Paris for setting the fashion trends. When Haute Couture houses were first established pre World War II, it was a clear indicator of wealth. It separated the upper classes from the middle/lower classes because not only did you have to have enough money for custom made clothing you also had to make the trip to a designer’s house in Paris. Another basic separation between upper and middle class was a person’s occupation. Blue jeans before the war in America were associated with hard-working physical labor, such as miners and farmers (Cunningham & Lab pg. 31). Post World War II teenagers dressed according to the group he/she belonged to rather than following older generations. Blue jeans were a symbol of rebellion and popular within youth dress (Blackman pg. 15). Currently …show more content…
We, as the millennials, were born into a tech-savvy time period. Both television and computers weren’t invented prior to the war but, as this time period was fully devoted to the soldiers, the war limited production. After the war, the baby boomer generation is when the development of television and computers took off (Farrell-Beck & Parsons pg. 136). The baby boomers first handedly experienced how technology was changing the world. McLuhan wrote in 1967 about his Big Three currently identifies how technology advances have shaped the world we live in. “Extensions of Self”, is Mcluhan’s first big three point. It relates to how technology and the human being are linked as one. This is currently true due to the idea of technology being the extensions of oneself. Walking on a college campus everyone has a smart device in there hand not engaging in the real world but the world of media. This demonstrates how within “our time” we have taken been taken over by technology advantages. The second point Mcluhan makes is “The Global Village” which relates to how technology and society go hand and hand. With social media accounts like Facebook, Instagram and Snapchat you know everyone’s business. The last point he makes is “The Medium is the Message” which relates to technology and culture. Medium is a form of how information is being delivered. His theory goes beneath the surface and it actually

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