The Amateur Sports Act : A Suitable Level Of Talented Athletes

749 Words May 19th, 2016 3 Pages
acceptable; the United States needed to regain international sports supremacy and maintain a suitable level of talented athletes.
This concern about America’s global image caused changes to the amateur status and participation rules, created the President’s Commission on Olympic Sports, and established permanent training sites for Winter and Summer Olympic Games. The 1978 passage of the Amateur Sports Act committed the government to full-time investment in worldwide sport and the progression of the American civic and economic systems. Private sector businesses, seeing the potential for brand recognition and advertising profit, became involved in the funding and promotion of American sports as well. Motivated by patriotism and future revenue, state and local governments contributed substantial funds, real estate, buildings, personnel, and support services to the Olympic training centers. In return for the opportunity to train for competitions without financial worries, high profile, elite athletes utilize their fame “to cultivate international goodwill and enhance America’s image.” In Rocky IV, neither Balboa nor Drago were Olympic athletes, but their athleticism suggests they might be role models for young men who seek fame and fortune in the boxing ring. The film’s representation also served as the political viewpoint of the director and writer Stallone through his pro-American, anti-Communist plotline.
Many major policies and global events in the Cold War era developed…

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