Term Paper of Advertising Strategy of Nokia

4352 Words Dec 6th, 2010 18 Pages
Term Paper

OF

Marketing Management

Topic:- Advertisement Strategy

MGT- 514

Submitted To:-

Miss Kanika Jhamb

Table of Contents

Definition Of Advertisement……………………………………………………………………3
Objective………………………………………………………………………………………...3
What is advertising??....................................................................................................................3
What is the Need of an Advertisement? ………………………………………………………...3
Types of advertising …………………………………………………………………………….4
Advertising Strategies…………………………………………………………………………...4
Stages of Advertising Strategy…………………………………………………………………..5
Essentials of good Advertisement……………………………………………………………….8
Methods of Advertising………………………………………………………………………….8
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This strategy, when built in a rational and intelligent manner, will reflect other business considerations (overall budget, brand recognition efforts) and objectives (public image enhancement, market share growth) as well. Strategy provides the link between advertising objectives and plans and paves the ground for their implementation. It can be instrumental in prioritizing various objectives, taking into account the attitudinal framework as well as corporate and marketing goals, and the market
Situations and characteristics. The key is creative and flexible planning, based on an in-depth knowledge of the target consumer and the avenues that can be utilized to reach that consumer. most advertising strategies focus on achieving three general goals, as the Small Business Administration indicated in Advertising Your Business:
1) promote awareness of a business and its product or services
2) stimulate sales directly and "attract competitors' customers"
3) establish or modify a business' image

Advertising strategy is based on consideration such as the following:
· Advertising objectives.
· Advertising budgets.
· Selection of target audiences.
· Advertising message.
· Media decision.
· Media space decisions.
· Company’s standing and it s strength and weaknesses.
· Product history and its life cycle stage.
· Positioning of the product as indicated by perceptual mapping.
· Existing

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