At the same time, in a separate room the responses of each applicant were being printed and gauged. After they were done taking the test on the computer, each applicant would receive a personal interview. Nike values the use of human-to-human interviews and sees computer-assisted interviewing as a way to make them more effective and less time intensive, not obsolete (Thornsburg 78).
* The Benefits Of Using Computer-Assisted Interviewing
Many benefits exist to using these computer-assisted interviewing technologies. Time that would have previously been spent weeding out the good applicants from the bad one can now be redirected towards increased strategic planning (LeTart 34). Turnover, as well, has been shown to decrease significantly when computer-assisted interviewing is implemented. As a result of Nike's endeavors, they managed to reduce turnover in their retail division by 21 percent in just two years (Thornsburg 78).
Aside from reducing turnover costs, the reports that these programs print out help structure the personal interview better (Thornsburg 77). By going into the interview knowing about the applicant and having some assessment of their strengths and weaknesses beforehand, the