Tea Building Research Essay

2437 Words May 7th, 2013 10 Pages
Week 5 Learning Team; Conduct Research Part I, II, and III
RES/351
April 22, 2013

Week 5 Learning Team; Conduct Research Part I, II, and III

Introduction Best Buy is one of America’s most recognized stores, but may be the last in a dying breed of brick and mortar electronic retailers. Technology is the product which Best Buy built its products on (smart phones, tablets, laptops, computers, navigation systems, automobile sound systems, large screen televisions, wireless connections), but may also be one of the reasons the company is restructuring. “Best Buy Co., Inc. today confirmed that it has, as part of its Renew Blue transformation efforts, eliminated approximately $150 million in costs, including an approximate
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This also increases traffic through e-commerce for Best Buy by re-establishing itself as the electronic company of choice. Best buy’s partnership with various cell phone companies shows the significance of importance Best Buy places on growing its cell phone department. Cell phone sales of any electronic store can have quite an impact on the success of that store in the modern world; the scope and magnitude of the impact is crucial to Best Buys’ success.. Through research questions, hypothesis development, variable acknowledgement, a research design, and instruments for data analysis Best Buy will be able to build upon its current customer base, and influence new customers to its business.

Research Question, Hypothesis, and Variables
Research Questions Consumer questions: • What factors determine “value” for the consumers in cell phone service? • Would consumers refer friends and family to Best Buy? • What services would they like to see added to their current cell phone service? • Is the customer experiencing any issue with their current cell phone service? • How often does the average consumer change cell phones? • How often does the average consumer change cell phone providers? Non-consumer questions; • How can Best Buy compete

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