Target Marketing Strategy: Levi's Strauss And Co

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MARKETING MANAGEMENT

NAME: KUNAL GURNANI
COURSE: ADVANCE DIPLOMA IN BUSINESS MANAGEMENT
NRIC: G1433726T
WORDS:
LECTURER NAME: Mr. Roland Kiew

Content

INTRODUCTION
This assignment is important in many ways because it gives us the chance to do research about the product. The research would develop and let us analysis the theory what we learn and the different market strategies we research. The reason for this study is to examine how the fashion and apparel industry can use a niche marketing business method keeping in mind the end goal to compete with lower estimated imports.
The fashion and apparel company that I choose is Levi’s Strauss & Co. I choose this company because it has created a large market of fashion clothing
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It can be attracting new businesses, attracting customers etc., and making business successful. The advantage of target marketing is that it provides promotion, price and distribution of product in cost effective way.

Levi’s Product and Brand Strategy

Levi’s Strauss is one of the biggest Jeanswear company is the world and has sold over 110 countries worldwide. Chain retailers, online web sites, department stores etc. do the high amount of selling. There are approximately 2800 retail stores; According to 2012 survey it has net revenue of $4.6 billion. Blue jeans were considered to be an essential product and were sold to people working in defense and it helped to promote equal and fair labor standards and working rights.

Target customers of Levi’s:

➢ Men and Women: Levi’s takes good care of the fashion tastes of the men and women, and satisfying there expectations. As the time changed people’s taste and preference was also changed and people were more keen to innovate their wardrobe, so Levi’s introduced different jeans. The most popular jeans for men and
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Levi’s has good and stylish and economical jeans for people who cannot spend much from their pockets and spend economically. There are many people nowadays have who have the same taste but different pocket depths and heart of spending on clothing, so Levi’s gives the heart of wearing its branded jeans and other clothes, therefore it creates an equality between the upper/upper middle class and middle class people. The most successful jeans of Levi’s are the 501 jeans, which comes with a range starting from $50 and produced for the demographic that is referred as “trend influencers”. These jeans are made for both middle class and upper middle class

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