Swot Analysis Swot Essay examples

793 Words Jan 3rd, 2007 4 Pages
SWOT analysis
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A SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from the Fortune 500 companies.

Contents [hide]
1 Performing the SWOT Analysis
2 Internal and External Factors
3 Examples
3.1 Strengths and
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If the objective is NOT attainable a different objective must be selected and the process repeated.

If, on the other hand, the objective seems attainable, the SWOTs are used as inputs to the creative generation of possible strategies, by asking and answering the following four questions:

1. How can we Use each Strength?

2. How can we Stop each Weakness?

3. How can we Exploit each Opportunity?

4. How can we Defend against each

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