Swot Analysis Of Kraft Foods

2733 Words 11 Pages
Register to read the introduction… is as follows:

Strengths * World’s second largest food company * Strong brand equity * Innovation * Distribution network * Ad Hoc R&D | Weaknesses * Market share * Competition * Debt requirements * Geographic concentration | Opportunities * Expansion in developing markets * Explore Cadbury markets * Repositioning * Offer Organic Products | Threats * Cadbury purchase issues * Fierce competition * Poor implementations on Cadbury division * Unhappy customers |

2.1.1 STRENGHTS
Kraft Foods Inc. enjoys the position of world’s second largest food company after Nestle (Trevis, 2011). The company masters the manufacturing and marketing of confectionary, food items and beverages. It has more than 11 brands in the markets of America, Europe and Asia. The company has strong brand image and offers innovative products to its customer base. More than 40 of its brands has 100 years heritage (Kraft Foods, 2011). Kraft Foods provides an interesting portrait of a company that employs traditional distribution network as well as 2 tier direct store delivery distribution network (MWPL, 2011). With its continuous Research and development units the company is continuously in a process of offering safe, healthy and innovative products to its customers. The effective R&D is a key to sustain its market position and competition in the
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Reposition its brand image in the markets to communicate with the customers to remove the negative thinking from their minds which arose after Cadbury’s acquisition.

REFERENCES
2010 Form 10-K, Kraft Foods Inc. United States Securities and Exchange Commission, Retrieved on June 21, 2011 from http://www.sec.gov/Archives/edgar/data/1103982/000119312511048979/d10k.ht m
Carnegie Research Inc., 2009. Legal and Regulatory Issues, Retrieved on June 21, 2011 from http://www.angelfire.com/jazz2/vernonhead/carnegie/kraft.pdf
KFSPFS, 2009. Kraft Foods Sustainability Progress Fact Sheet, Retrieved on June 21, 2011 from http://www.kraftfoodscompany.com/assets/pdf/KFTFactSustainabilityProgress20 09.04FINAL.pdf
Kraft Foods is Creating a More Delicious World, 2011. CSR wire Website, retrieved on June 21, 2011 from http://www.csrwire.com/press_releases/32274-Kraft-Foods- is-Creating-a- More- DeliciousWorld?tracking_source=rss&utm_source=feedburner&utm_medium=fe ed&utm_campaign=Feed%3A+csrwire%2FPRfeed+%28CSRwire.com%29
Food Business Review (FBR), 2008. Kraft foods deploys SAP Netweaver technology, Retrieved on June 21, 2011 from http://www.food-business- review.com/news/kraft_foods_deploys_sap_netweaver_technology_platfor

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