Swot Analysis Of Kraft Foods

Decent Essays
Show More
Register to read the introduction… is as follows:

Strengths * World’s second largest food company * Strong brand equity * Innovation * Distribution network * Ad Hoc R&D | Weaknesses * Market share * Competition * Debt requirements * Geographic concentration | Opportunities * Expansion in developing markets * Explore Cadbury markets * Repositioning * Offer Organic Products | Threats * Cadbury purchase issues * Fierce competition * Poor implementations on Cadbury division * Unhappy customers |

2.1.1 STRENGHTS
Kraft Foods Inc. enjoys the position of world’s second largest food company after Nestle (Trevis, 2011). The company masters the manufacturing and marketing of confectionary, food items and beverages. It has more than 11 brands in the markets of America, Europe and Asia. The company has strong brand image and offers innovative products to its customer base. More than 40 of its brands has 100 years heritage (Kraft Foods, 2011). Kraft Foods provides an interesting portrait of a company that employs traditional distribution network as well as 2 tier direct store delivery distribution network (MWPL, 2011). With its continuous Research and development units the company is continuously in a process of offering safe, healthy and innovative products to its customers. The effective R&D is a key to sustain its market position and competition in the …show more content…
Reposition its brand image in the markets to communicate with the customers to remove the negative thinking from their minds which arose after Cadbury’s acquisition.

REFERENCES
2010 Form 10-K, Kraft Foods Inc. United States Securities and Exchange Commission, Retrieved on June 21, 2011 from http://www.sec.gov/Archives/edgar/data/1103982/000119312511048979/d10k.ht m
Carnegie Research Inc., 2009. Legal and Regulatory Issues, Retrieved on June 21, 2011 from http://www.angelfire.com/jazz2/vernonhead/carnegie/kraft.pdf
KFSPFS, 2009. Kraft Foods Sustainability Progress Fact Sheet, Retrieved on June 21, 2011 from http://www.kraftfoodscompany.com/assets/pdf/KFTFactSustainabilityProgress20 09.04FINAL.pdf
Kraft Foods is Creating a More Delicious World, 2011. CSR wire Website, retrieved on June 21, 2011 from http://www.csrwire.com/press_releases/32274-Kraft-Foods- is-Creating-a- More- DeliciousWorld?tracking_source=rss&utm_source=feedburner&utm_medium=fe ed&utm_campaign=Feed%3A+csrwire%2FPRfeed+%28CSRwire.com%29
Food Business Review (FBR), 2008. Kraft foods deploys SAP Netweaver technology, Retrieved on June 21, 2011 from http://www.food-business- review.com/news/kraft_foods_deploys_sap_netweaver_technology_platfor

Related Documents

  • Great Essays

    Tess Club Swot Analysis Essay
    • 1724 Words
    • 7 Pages

    Tess Club Swot Analysis Essay

    BUSINESS UNIT STRATEGIES BJ’s work on the business model of low cost differential strategy. This strategy has been quite successful for them and the chain currently operates 215 club locations and more than 120 gas stations across 15 states. The company says that its mission is “to provide brand named products to their customers at prices that are lower than the prices found at department stores, retail operations”. There are two types of members, small business operators and consumer members. While all the other competing clubs considers small business operator to be their foremost member, BJ’s focuses more on retail customers and this approach can be seen in their merchandising, real estate and club operation strategies.…

    • 1724 Words
    • 7 Pages
    Great Essays
    Read More
  • Decent Essays

    Swot Analysis Of Whole Foods
    • 334 Words
    • 2 Pages

    Swot Analysis Of Whole Foods

    Whole Foods has a strong brand image, which is a strength that attracts customers to its stores. Also, the company has high quality standards for its products. This is a major strength because it helps Whole Foods stand out from competitors that offer cheaper but low-quality goods. In addition, the firm has a highly motivated workforce because of the Whole Foods Market organizational culture. This is also a major strength because it enables the company to maximize productivity and minimize HR spending for recruitment and training.…

    • 334 Words
    • 2 Pages
    Decent Essays
    Read More
  • Great Essays

    Wm Wrigley Merger Case
    • 1536 Words
    • 7 Pages

    Wm Wrigley Merger Case

    The following assessment addresses the proposed merger of the Wm Wrigley Jr. Company (Wrigley) and Mars, Incorporated (Mars). Through analysis of the various factors presented in the case including the companies’ cultures, the global competitive landscape, and macroeconomic trends, it is our intention to support our recommendation to the Wrigley board to proceed with negotiations. 2 BACKGROUND Wrigley is a confectionery producer of chewing gum, chocolate, gummies, lollipops, mints, pastilles and hard/chewy candies based in Chicago, Illinois.…

    • 1536 Words
    • 7 Pages
    Great Essays
    Read More
  • Improved Essays

    Trader Joe's Highly Competitive Retailer
    • 1664 Words
    • 7 Pages

    Trader Joe's Highly Competitive Retailer

    Trader Joe’s is a highly competitive retailer that has some interesting differentiating components thus making them a highly effective and efficient retailer. Although Trader Joe’s does many things extremely well, there are some key component that set their company above the competition. Some of these key components include, highly selective products, low prices, distinct target market, store environment, and privacy and secrecy both in management style and in vendor/supplier interaction. Each of these key components bounce off each other creating a strategy that has proven to be both effective and efficient in an industry that contains giants such as Walmart and Costco. Having highly selective products at low prices with a one of a kind environment,…

    • 1664 Words
    • 7 Pages
    Improved Essays
    Read More
  • Improved Essays

    Kroger Mission Statement Analysis
    • 576 Words
    • 3 Pages

    Kroger Mission Statement Analysis

    Some of Kroger’s competitors are Whole foods, Costco Wholesale, and Wal-Mart. The establishment must have clear direction and focus and must separate itself from different contenders. Having a positioning statement mentioning of being “free from 101 plus artificial preservative and ingredients” (Kroger, 2014, p. 40), allows Kroger’s Simple Truth Organic product line to distance itself from their competitors. Additionally, with their “products containing at least 95% organic ingredients and are USDA certified” (Kroger, 2014, p. 40), and being “made with methods that mix cultural, biological and mechanical practices that foster the recycling of resources, promote ecological balance and help conserve biodiversity” (Kroger, 2015, pp.1), is also what set Kroger’s Simple Truth Organic product line apart from their competitors. Hence, incorporating these separation perspectives in the positioning statement is critical, for these are sure qualities that would be advantageous for the Kroger Simple Truth Organic product line to identify with.…

    • 576 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Swot Analysis Of Kroger
    • 256 Words
    • 2 Pages

    Swot Analysis Of Kroger

    As an organization, Kroger can still try out new methods and tactics that will make business better as a whole. For example, there are a lot of people getting old and they will not go to the grocery store because there is not anyone to take them or they cannot drive. Kroger could implement a delivery service to those who cannot go to the store. Kroger already has the ClickList feature. This feature allows consumers to order their groceries online and pick them up at the store without every getting out of your car.…

    • 256 Words
    • 2 Pages
    Improved Essays
    Read More
  • Improved Essays

    Case Study Pilidbury's Refrigerated Baked Goods
    • 1693 Words
    • 7 Pages

    Case Study Pilidbury's Refrigerated Baked Goods

    Question No.1 What are the challenges that Ivan Gullien faces? Answer: Ivan Gullien, who was discharging his duties as a Marketing Manager at General Mills Canada Corporation, was confronted with the crucial task of making a progressive strategy in order to ameliorate the commercial performance of Pillsbury’s refrigerated baked goods (RBG). The business problem associated with refrigerated baked goods was that there was no progression in the volume of these products between the era of 2004 and 2006 as well as the sales of these refrigerated baked goods had tumbled to the lowest sales volume, 24%, in the last five years.…

    • 1693 Words
    • 7 Pages
    Improved Essays
    Read More
  • Improved Essays

    Tunnock's Case Study
    • 1015 Words
    • 5 Pages

    Tunnock's Case Study

    National 5 Business Management Assignment INTRODUCTION I am going to investigate the Marketing Mix of Tunnock’s limited. They opened in 1890 as a small bakers and now mass produce some of the most well-known afternoon tea-time treats primarily in Scotland. It is located in the private sector and it was opened by Tomas Tunnock and now is run by his grandson Boyd Tunnock. They are most famous for the caramel which they released during the food shortages during World War 2, it was then that the company boomed in sales and became well known for baking.…

    • 1015 Words
    • 5 Pages
    Improved Essays
    Read More
  • Superior Essays

    Case Study: Birds Eye And The UK Frozen Food Industry
    • 969 Words
    • 4 Pages

    Case Study: Birds Eye And The UK Frozen Food Industry

    CASE WRITE-UP Name: S Jayashree Roll#: 1610038 Section: - Date: 02-02-2017 Case title: Birds Eye and the UK frozen food industry Answer 1. Various reasons for vertical integration are as below- • Develop market potential: During 1950’s and early1960’s, the frozen food industry was in its nascent stage. There was not much infrastructural development nor was there adequate availability of raw material suppliers, distributors or retailers. The company had to create new market for itself by leveraging the available resources at hand. The farmers required help with better farming practices and investments in harvesting equipment.…

    • 969 Words
    • 4 Pages
    Superior Essays
    Read More
  • Improved Essays

    Pacific Brands Case Study
    • 944 Words
    • 4 Pages

    Pacific Brands Case Study

    Dot Point Answers to the 4 Parts of Assignment 1 Case Study Report on Pacific Brands (www.pacificbrands.com.au) Using materials from your own research, lesson materials, readings from the recommended text and other articles posted on Blackboard to inform your discussions and provide a theoretical background for your findings, • Set the context for your analysis by describing the company and the position it currently finds itself in • Analyse the company’s financial accounts in their most recent annual report and provide an overview discussion based on this information, of their financial strengths, weakness and challenges that may have contributed to their current state and explain how they may have contributed to the…

    • 944 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Swot Analysis Of Nespresso
    • 989 Words
    • 4 Pages

    Swot Analysis Of Nespresso

    The last distribution channel is the appliance retail…

    • 989 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Case Analysis Of Magnum Ice Cream
    • 702 Words
    • 3 Pages

    Case Analysis Of Magnum Ice Cream

    I. Introduction In answering these questions we will look at what sets Magnum ice cream apart from its competitors, what values do they provide,how it is different from competitors and what differentiation strategies lead to competitive advantage to deliver superior value to customers. We will then discuss the differentiation strategies that were exercised by Magnum ice cream and how they positioned them in a highly competitive market. We will also look at the major avenues for developing a competitive advantage based on differentiating a company’s product or service offering from the offerings of rivals in ways that better satisfy buyer needs and preferences. We will then analyse the factors that contributed to the decision of Unilever to position…

    • 702 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Smoothie Swot Analysis
    • 1077 Words
    • 5 Pages

    Smoothie Swot Analysis

    Strengths The following are the strengths identified by Smoothie: • A creative and skilled employee team • A high-quality product recipe that provides exceptional flavor with high levels of nutrition • Because of its entrepreneurial spirit, the ability to remain flexible and to adapt quickly to environmental changes • A strong network of manufacturers’ agents and distributors • The growth of a reputation of a high-quality product among health clubs, other retail outlets, and targeted consumer groups Weaknesses The following are the weaknesses identified by Smoothie: • Limited financial resources for growth and for advertising ad other marketing communications • Little flexibility in terms of personnel due size of the firm • Reliance on external production to maintain quality standards and to meet any anticipated surges in demand for the…

    • 1077 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Cost Leadership Strategy Of Nestle
    • 848 Words
    • 4 Pages

    Cost Leadership Strategy Of Nestle

    Nestlé is able to drive other products in the market well because of most in-demand products Nescafe and Maggi. Moreover, Kit Kat able to sell in so many countries due to its unique appeal and common availability. Nestlé's global Kit Kat team has developed distribution channels to make sure “Two- and four-finger biscuits” is ready available in everywhere whenever customers wish to purchase. Therefore, customers able to find it easily especially in convenience stores, corner shops, and…

    • 848 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Swot Analysis Fast Food Industry
    • 823 Words
    • 4 Pages

    Swot Analysis Fast Food Industry

    Analysis on the Fast Food industry of South Africa. There are many fast food companies in South Africa that consumers enjoy joyfully. The main food types are pizzas, burgers and chips. Chips are the most common meals that South African love, who enjoys a fast food meal with chips?…

    • 823 Words
    • 4 Pages
    Improved Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2024 Cram.com
Privacy Policy |  About Ads |  Site Map |  Advertise  | 
  • Cookie Settings