Essay about Swot Analysis of Dell

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The purpose of Case study is to apply the concepts of strategic management to the facts related about a company's situation and performance and to make recommendations about its future course of action to enable it to compete with sustained advantage in its business environment. It is necessary therefore to develop an appropriate framework to do this. Depending upon the number of times a case is read and the care taken over it, the quality of analysis is likely to be detailed and focused. However it is possible to develop a reasonably good broad understanding that will permit an acceptable level of analysis and basic recommendations even after one reading provided the student knows what to look for
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Both of these are important tools for the manager. The 5 forces model analyses the industry environment from its individual perspectives of threat of new entrants, threat of substitutes, power of buyers, power of sellers and internal rivalry. The net conclusions to draw from this model is the relative attractiveness of the industry from the incumbents' point of view and the forces which principally affect it, be they the power of sellers, buyers, threat of substitutes, threat from potential entrants or internal rivalry. The conclusions are common to all the incumbents. Therefore specific strategic analysis and recommendation w.r.t. internal industry competitors is not within the scope of this model. SWOT on the other hand is more wide ranging because it can cover any aspect of a company's internal environment. Unfortunately charges have been leveled against SWOT that the analysis tends to be subjective and vague. Both these charges can be taken care of if firstly, the comprehensive share holder requirement is considered as mentioned in the earlier part of this note. Further a strength, weakness has to be assessed in relation to competitors within the industry and potential competitors from outside the industry. For example, if a company believes its Sales and Distribution is a strength, as in the case of Titan Watches it must have objective evidence that it has better distributors, dealers, and retail coverage both quantitatively and qualitatively

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