Case Study Bussey Family Daycare

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Bussey Family Day Care (BFDC) is a small daycare owned my LaVerne Michelle Bussey Kemp and has been in business for over 22 years. BFDC strategy is to run a small daycare that is focused on a child’s personal, mental, and developmental needs. BFDC advertised for the daycare to open for business on August 7, 1995 with one location and two shifts were available. Before the opening day of business, BFDC had 30 kids enrolled arranging from 6 weeks to 4 years old. It did not take long for BFDC to reach their 50 kids capacity. BFDC prepared a future clients waiting list for those that wanted to attend the daycare. When a child left BFDC, another child from the top of the client’s list started. In June of 1998, Kemp opened its second BFDC location …show more content…
Second, assuring new parents the security needed for the exceptional service that is provided. Third, being chosen by Quality Rated for the availability of sufficient funds. Additional strengths are experienced and caring staff, small overhead, and decentralized decision making. BFDC first weakness is Kemp’s current loss of interest to the daycare business. Second, the small physical size of the daycare relative to larger daycares. Third, the cost of running the daycare because of closing two of the three centers.

External Market Opportunities and Increased Profitability Existed The external market opportunities for growth in BFDC is reviewing the trends market closely as well as the key items that determined the areas of opportunity for opening the daycares. BFDC opened their daycare for having the exciting desire that comes with loving the children and being a positive contributor in their development. BFDC has the opportunities of location convenient to a military base, colleges, and hospital workers. Business for BFDC can and always a potential of growth for the number of opportunities projecting to climb.
• Presence of established competitors in the vicinity
• Shortage of adequate support
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Also, the potential legal issues with liability insurance that can occur with BFDC. Profitability that exist for BFDC is the risk of employee turnover as well as finding qualified daycare workers.
SWOT Analysis BFDC SWOT analysis determines the futures well-being compare to other day care centers as being profitable and a successful business. There are more strengths than there are weaknesses in BFDC which do not allow solutions to be fought on issues that may occur. By Kemp losing interest in the day care, it has caused a shortage of children and workers. Kemp is also turning down children because of the possibility of closing the day care in a year. The SWOT favors and gain additional incentive funds through a Quality Rated Program. In conclusion, BFDC is a day care center that is profitable and have steady growth of clients that has a desire to attend the day care. The SWOT analysis does not reveal a treat to the day care. “The final piece of SWOT analysis is to translate the diagnosis of the company’s situation into actions for improving the company’s strategy and business prospects” (Thompson, 2014, p.

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