Swot Analysis And SWOT Analysis Of Google Corporation
Levitt, "the marketing concept of business management warns us about the danger in a world of permanent change, where survival requires studying and responding to what people want and appreciate and quickly adapting to the options ... which often come from outside the business ..." (Cited from [3, pp. 125])
During this course project, it is necessary to conduct a SWOT-analysis of the enterprise, namely, Google Corporation.
SWOT-analysis allows you to identify the strengths and weaknesses of the organization, its capabilities and threats in the study of external and internal environment. This kind of work helps to identify the most important results and factors and on them formulate a strategy for the development and operation of the enterprise.
The analysis in this course project will be considered in the example of Google Inc. - It is one of the most successful and fastest growing companies in the world today. Google supports and develops a number of Internet services and products. Google manages more than a million servers in data centers around the world and processes more than one billion search queries every day. Google has online products such as Gmail, Google+ social tools, and Google Buzz. The company also has desktop products, such as the Google Chrome browser, Picasa's photo manipulation program, and Google Talk instant messaging software. In addition, Google is developing a mobile operating system Android, used on a large number of smartphones, as well as the operating system Google Chrome OS and the device Google Glass. But the main product of the company is the world's largest search engine, which will be discussed in the course