Google Inc Case Study

Great Essays
Introduction
Google is responsible in providing the society with specific information search and promotional activities through internet. Google’s running mainly focuses on business fields such as search, advertising and so on. The objective of Google Inc. is to improve the methods of users when searching information. Larry page is the current Chief Executive Officer (CEO) of the company. Google Company’s mission is to organize the information all over the world and make it uniformly accessible and serviceable. Besides, Google Inc. also has an unofficial mission, namely “Don’t be evil”.
Regarding to Communication in Business (CIB), the definition of business is accumulation of private, commercially oriented companies. Whereas, society means
…show more content…
In related to that, a critical focuses whether the company’s performance had fulfilled the social needs and how affects each stakeholders directly. There are some of key issues under the equality aspect which included fair pay, equal opportunities, training and motivation and lastly information provision. I will choose 2 of the key issue which are equal opportunity and training and motivation to examine and criticize Google Company’s performance in term of how they treat employees.
According to worldwide report, Google is one of the great places to work all over the world. It is because Google is best in providing their employees a better environment, benefits, salary, and so on. Google Inc. is proactive in giving their employees training and motivation. Woking for Google come with many benefits that other companies cannot provide, such as provides free haircuts, karaoke, free breakfast, transportation and the list goes on. Google Inc. put employee’s happiness as their first priority by offering lots of benefits working for them. Google make their employees happy because of having a better environment working in Google, employees can gain a strong motivation and work hard for them. Moreover, Google fair to every employee by offering lots of training program for example leadership training
…show more content…
According to previous Google Inc. performance, Google Inc. did not show any equality in equal employment opportunity. Google concedes in diversity data that most of their employees are mainly male and white. According to a workforce diversity report revealed by Google Inc., there are 70 percent of their employees are male and around 30 percent of their employees are female. In additional, another workforce diversity information released by Google company, stated that there are only 3 employees out of 36 employees are women (Kurtzleben 2014).Besides, Google discloses its diversity report, and it is not good. It can be seen the ethnic and racial data in the US prove that there are 61 percent of the workforce are white, and only 2 percent are black. Others, Asians accounted for approximately 30 percent of Google’s employees, 3 percent are Hispanic and four percent are other races (Jacobson

Related Documents

  • Improved Essays

    Google's Leadership

    • 1583 Words
    • 6 Pages

    Googles leadership is very keen on creating a positive culture and environment for the employees to work in and to develop leadership traits. “Employees are encouraged to not only come up with innovative ideas but also pursue having them implemented. Google is using an interesting 70-20-10 time allocation formula for its employees in which 70 percent of the time is spent on Google’s core business, 20 percent of the time is spent on off-budget projects related to the core business and 10 percent of time is allowed to be used to pursue ideas based on one’s own interest” (Manimala, 2013). “Google also has a policy of hiring employees who have greater potential to be leaders and visionaries as it has a policy to hire only class-A employees, although there would be savings in hiring class-B people; Google however does not want to risk having the company in the long run turn into mediocrity” (Manimala,…

    • 1583 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Toward the end of the article, the author explains how Googleplex uses Taylorism to refine the information results accessible and useful through the use of algorithms. Although Nicholas Carr made a strong argument with credible sources towards the Internet's negative affect towards humans, the benefits the internet and Google bring to society overall, which include knowledge, opportunities, and communications, outweigh the potential effects. The Internet, which is short for interconnected network of computers, enables countless of users to access information. The Internet can be accessed through many different ways during the modern-era of the twenty-first century. The simplified access to the internet correlates with the easy access and availability of information for both personal and educational usage.…

    • 714 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    GE International, Inc.(GEII) and CSC (Computer System Consultant) are two computer based companies. I represent CSC who received a contract opportunity from GEII to reprogram their computers with new software and update to the latest version. Various requirements from both the sides were discussed and iterated. However, after conferring with the senior manager of GEII, CSC finds that there are budget conflicts. This case study will show how the negotiation between GEII and CSC brings up new ways of accomplishing an agreement for the budget conflict.…

    • 732 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Google It The world may wonder how people ever survived without the Internet before it came into their lives. They have grown accustomed to the easiness the Internet provides. The work that used to take someone hours or even days and weeks to accomplish can be achieved within minutes. In the article “Is Google Making Us Stupid?”…

    • 1618 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    After almost six pages of swimming through a “sea of words,” Carr finally stumbles upon the topic mentioned in the title of his article—Google (par. 4). He picks at our brains, challenging us to get to this point in the article, testing the mental capabilities of the modern day human. Carr notes that “the Internet… [is] becoming our map, and our, clock, our printing press and our typewriter, our calculator and our telephone, and our radio and tv;” (par. 18) he expresses how all these inventions have been, in a way, beneficial to mankind.…

    • 828 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Do you have a computer or a self-phone? Technology is all around us in this world today. It is very common to have a phone or a computer of any kind or to even have both. People think only about the good things about technology but not about the bad things that are harmful to the consumers. Technology is very harmful to people because it rewires our brains and disconnects us from the world.…

    • 1128 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    In “Is Google Making Us Stupid?”, Nicholas Carr argues that the Net has made us think and act differently because efficiency is what we only care now. Carr uses his personal experiences and Bruce Friedman’s experiences to exemplify how the concentration lost is caused by the Internet. Furthermore, Carr supports his assertion using a research from University College London. The research suggests that “users are not reading online in the traditional sense” (317); instead, users will just glance at the information the site provides. Moreover, Carr claims the Net has not only changed people, it has changed other source of media.…

    • 518 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Over 40,000 searched questions are processed by Google every second which leads to 3.5 billion searches daily worldwide. In 1998 4th September Larry and Sergery invented Google. They invented this international company while pursuing PHD in computer science at Stanford University. Their aim was to offer services and product, which was related to the Internet for example computer programs, software, local computing and advertising online. The information accessed through Google is important in the current world as it assist us to become more knowledgeable.…

    • 770 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    In the article, “Is Google Making…

    • 1160 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Google Overview (Company Overview) Google is a multinational company specializing in a diverse portfolio of products and services. Founded in 1998 by Larry Page and Sergey Brin out of a friend’s garage our company then like it is today is a product of the creative minds who expands the horizons of what could be possible. Although Google is symposiums with search engines, some of our other well-known product lines include Android, YouTube, Nest, Chrome, Google Maps and Gmail to name a few. Google Innovation Starts with You (how talent is viewed by the organization)…

    • 1979 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    What, if anything, is unique about Google 's approach to global management training at Google? Global training with Google’s Associate Product Manager (APM) program is quite different from global management training at other companies in several ways. First and foremost, rather than a short-term program held at or near the home office discussing the challenges of cross-cultural management, Google’s training program runs for two years, and sends APMs accepted into the program on a 16 day four city trip during the second year not to work in the Google offices, but rather to experience everyday life and to visit Google in other countries rather than work there full time (Levy, 2007). While on the surface it seems very superficial and having little…

    • 1148 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Salesforce. Com Case Study

    • 1319 Words
    • 6 Pages

    Resources and capabilities determines a firm's strategy thus, gaining the industry's KFS and leading the company to a competitive advantage. In Salesforces.com industry main KFSs are innovation, customer dedication, reliability, cost saving and customer relationship. Salesforce.com's way to reach its industry's KFSs has proven effective and its usage of internal resources and capabilities determined its success.…

    • 1319 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    The internet giant has acknowledged they have been making slow progress in the way of diversifying their company. Google says “69 percent of its employees are now male, while 31 percent are female.” This is a small improvement over the previous number of 70 percent male and only 30 percent female ratio. This may be because it is said the company spent $150 million in 2015 to promote diversity in the workplace. Although many of the top tech companies have reported having similar problems hiring female and ethnic employees.…

    • 1013 Words
    • 5 Pages
    Great Essays
  • Superior Essays

    v) Work-Life Benefits: It is very important for Googlers to have a work-life balance while being such hard workers. This is why I would recommend that Google would work on providing the benefits necessary to improve the work-life situation. From these it would include childcare services, elder care and flexible working hours to be able to attend to their family needs. Examples of these could be on campus childcare is a great benefit that Googler’s have, but they have started cutting down the costs of these and not offering other alternatives like emergency babysitting when…

    • 1699 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    How does Google’s leadership position in these markets help the company to gain competitive advantage? • Massive amount of information. Google receives an enormous amount of information about its users and their habits through Google Search, Google Analytics, YouTube, Android OS, Chrome and its other products and services. This information provides Google with a key competitive advantage. Google can target advertisements or adapt its products to its users’ needs better than any competitor, because it has both smarter algorithms and much more information about its users.…

    • 847 Words
    • 4 Pages
    Improved Essays