Super Shop Case Study

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Hypotheses & Assumptions
General Hypothesis- 1.
Ho: Customers are not satisfied with the products and contents of Super shops in Bangladesh (i.e., Ho = 3)
Ha: Customers are satisfied with the products and contents of Super shops in Bangladesh (i.e., HA > 3)
General Hypothesis- 2.
Ho: Customers generally do not prefer to buy from online and offline super shops. (i.e., Ho = 3)
Ha: Customers generally prefer to buy from online and offline super shops. (i.e., HA > 3)
General Hypothesis- 3
Ho: There is no significant association between product quality, customer satisfaction and loyalty. (Gender, Age).
HA: There is significant association between product quality, customer satisfaction and loyalty. (Gender, Age).
General Hypothesis- 4
Ho: There is not any single most important factor as price, quality, discount/bonus or employee service in consumer buying. (HO =3) …show more content…
(HA > 3)
General Hypothesis- 5
Ho: There is no significant association between employee service quality and purchasing behavior.(HO =3)
HA: There is a significant association between employee service quality and purchasing behavior. (HA >

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