After the calculation of the mean score, the top three strongest items relating to sacrifice based on the data that we received are:
1. A high price for this watch is justified.
2. The time I would be willing to give up to obtain this watch.
3. I would pay a premium to guarantee I obtain this watch.
As the result of our survey, the mean score for “A high price for this watch is justified” is 4.013, then for “The time I would be willing to give up to obtain this watch” is 3.856 and for “I would pay a premium to guarantee I obtain this watch” is 3.564.
In this case, we conclude that the top 3 items are related as consumers are willing to pay for higher price and time to guarantee that the products are good quality.
1. A high price for this watch is justified.
2. The time I would be willing to give up to obtain this watch.
3. I would pay a premium to guarantee I obtain this watch.
As the result of our survey, the mean score for “A high price for this watch is justified” is 4.013, then for “The time I would be willing to give up to obtain this watch” is 3.856 and for “I would pay a premium to guarantee I obtain this watch” is 3.564.
In this case, we conclude that the top 3 items are related as consumers are willing to pay for higher price and time to guarantee that the products are good quality.