Sunset In The Canyon Poster Analysis

Sunset in the Canyon
In their poster, Fox Searchlight Pictures uses color, pattern and chunking to appeal to audience’s sense of fear and worry and persuade the audience that buying a ticket for this movie would be very well spent. Generally, this poster focuses on the man in the middle, who is probably the main character on the movie. With the visual elements on this poster, this will attract people who love watching extreme sports because of the man trying to hike across the two very steep rocks. There are a lot more of amazing visual elements in this poster that can be discussed for this poster.
Firstly, the main color in the poster is black, orange, white and blue. The sunset in the background is what makes this poster has more color into it and it does its purpose to attract people. Sunset symbolizes something is about to end or when the evil spirits going to bother everyone; this suggests that the movie would have a huge transition on the characters or a sharp turn on their plot. This can also be interpreted, as the …show more content…
The lower part of the ‘hourglass’ is the very clear and would basically have nothing else there. In the other hand, the upper part has a man, trying to cross between the rocks and with a rock barely hanging between the cliffs bellow him. This suggests that the man was struggling to not fall down, and fall onto the rock and then probably his death. This disturbance in the pattern can also be suggested that the man will fall down because the ‘sand’ is pulling him down and that he was trying to resist the sand so that he wouldn’t fall. This imaginary sand could be interpreted as the monsters he is facing or it has a very literal meaning, the sand in an hourglass. Visual effects for pattern implied that the man would be in a time-sensitive activity, causing them to feel agitated if the man is going to make it out of the time-sensitive