Things such as pathos, ethos, and color schemes help divulge advertisers’ messages to people. An ad that comes to mind is McDonald’s First Day. In this ad, a young man begins a new employment opportunity and is overwhelmed with the start process. He finally feels appeased when he takes a break from work. The color scheme in this ad plays an enormous factor in conveying the use of pathos and ethos in the ad.
In the beginning of the ad, there is a use of dull colors. A man starts his first day of work in a hectic office painted black, brown, gray, white, and light blue. Colors such as black, brown, gray, white, and light blue communicate a message of tediousness. Towards the end, he enters McDonald. In McDonald’s, bright colors such as red,
In the beginning of the ad, there is a use of dull colors. A man starts his first day of work in a hectic office painted black, brown, gray, white, and light blue. Colors such as black, brown, gray, white, and light blue communicate a message of tediousness. Towards the end, he enters McDonald. In McDonald’s, bright colors such as red,