Hands
The advertisement published by Mccann Erickson titled "Casa Do Menor," is not only traumatic to the eyes but disturbing to the heart while successfully capturing child abuse. The ill grasping hands that trap one into utter confinement are dark, eerie and haunting. The tag line, "Certain Things Hang on Forever", paints an extremely vivid image within one's mind while creating immense feelings within the viewer. It proclaims the truth that after such abuse, it becomes one with the victim. The use of colors, objects and human bodies within this ad creates an overall feeling of disgust which prompts a disturbing awareness within the viewer allowing them to identify with the victims mindset. These three key pieces work together to make this …show more content…
It is recognized that this abuse will cling onto the victim and continue to haunt her for the rest of her life, courtesy of a diseased human being. In this case, the dim lights, dark wallpaper and lack of sunshine truly signifies how deep and dark child abuse is. The atmospheric colors used takes away the ability to have any kind of happy feeling and leaves one feeling tremendously heartbroken instead. Likewise, the very few frames that are hung on the walls and positioned neatly on the table are dark and eerie. There are no vibrant pictures of the child anywhere symbolizing that she has been outcasted from any loving relationship. The adult male hands that blend significantly in with her skin signifies that this abuse has become one with her and will always be attached to her soul whether a victim or survivor. The abuse this child has endured has become her reality. From her tiny hands to her little toes, she couldn't even begin to fully comprehend what she has just endured. There are no hands of different color grasping her which depicts yet another intense image within the viewer's mind triggering awareness. The choice to use the same colored skin color symbolizes the predator as someone the victim knows instead of a stranger. While realizing what all of the colors in this ad signify, it is repulsive to come to the understanding of what utter horror this little girl is faced
The advertisement published by Mccann Erickson titled "Casa Do Menor," is not only traumatic to the eyes but disturbing to the heart while successfully capturing child abuse. The ill grasping hands that trap one into utter confinement are dark, eerie and haunting. The tag line, "Certain Things Hang on Forever", paints an extremely vivid image within one's mind while creating immense feelings within the viewer. It proclaims the truth that after such abuse, it becomes one with the victim. The use of colors, objects and human bodies within this ad creates an overall feeling of disgust which prompts a disturbing awareness within the viewer allowing them to identify with the victims mindset. These three key pieces work together to make this …show more content…
It is recognized that this abuse will cling onto the victim and continue to haunt her for the rest of her life, courtesy of a diseased human being. In this case, the dim lights, dark wallpaper and lack of sunshine truly signifies how deep and dark child abuse is. The atmospheric colors used takes away the ability to have any kind of happy feeling and leaves one feeling tremendously heartbroken instead. Likewise, the very few frames that are hung on the walls and positioned neatly on the table are dark and eerie. There are no vibrant pictures of the child anywhere symbolizing that she has been outcasted from any loving relationship. The adult male hands that blend significantly in with her skin signifies that this abuse has become one with her and will always be attached to her soul whether a victim or survivor. The abuse this child has endured has become her reality. From her tiny hands to her little toes, she couldn't even begin to fully comprehend what she has just endured. There are no hands of different color grasping her which depicts yet another intense image within the viewer's mind triggering awareness. The choice to use the same colored skin color symbolizes the predator as someone the victim knows instead of a stranger. While realizing what all of the colors in this ad signify, it is repulsive to come to the understanding of what utter horror this little girl is faced