Stroop Effect is named after J. Ridley Stroop. The Stroop Effect appears to tap into essential operations of cognition. Stroop first compared the naming of colors for a list of solid color squares with the naming of colors for a list of words printed in incongruent colors. It took 74% longer to name ink colors of incongruent words. From his experiments, he concluded that people are more used to word reading than naming colors. The Stroop effect extends to broad topics. You can use color-related words (ex: sky and fire) or nonwords that sound like colors (ex: wred and bloo). The Speed of Processing theory and the Selective Attentive theory is involved in the Stroop Effect. The Speed of Processing theory: People can read words much faster than they can name colors. The speed at which we read makes it much more difficult to then name the color of the word. The Selective Attentive theory: Naming the actual color of the words requires much more attention that simply reading the text. These two theories were proposed to explain this
Stroop Effect is named after J. Ridley Stroop. The Stroop Effect appears to tap into essential operations of cognition. Stroop first compared the naming of colors for a list of solid color squares with the naming of colors for a list of words printed in incongruent colors. It took 74% longer to name ink colors of incongruent words. From his experiments, he concluded that people are more used to word reading than naming colors. The Stroop effect extends to broad topics. You can use color-related words (ex: sky and fire) or nonwords that sound like colors (ex: wred and bloo). The Speed of Processing theory and the Selective Attentive theory is involved in the Stroop Effect. The Speed of Processing theory: People can read words much faster than they can name colors. The speed at which we read makes it much more difficult to then name the color of the word. The Selective Attentive theory: Naming the actual color of the words requires much more attention that simply reading the text. These two theories were proposed to explain this