The American Marketing Association defines the term brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct” from other sellers (Allen, 2012, p. 354). Jax Gospel and Jazz Café have done an outstanding job with creating a logo and brand identity that is recognizable regarding Christ and music. As the company expands their advertising campaign and gets the word about their café, locals in Jacksonville, Fl. should not have any issues with attaching the cross with a music symbol to Jax Gospel and Jazz Café.
Currently, with hundreds upon hundreds of churches in and around Jacksonville you should expect to find many that suit your needs as Church.org lists 250 churches throughout Jacksonville,