No Logo is a documentary based on the best-selling book] by Naomi Klein, a Canadian activist and journalist. It explores the rise of a political movement, based on the growing power and wealth of multinational corporations. Although it was “written on a hunch” (Jhally, 2003), not only does it raise your awareness of how consumers are drawn into a corrupt system, which destroys the whole concept of consumer choice and forcibly privatizes what is thought to be public space, it also illustrates the impact of corporate globalization. The documentary meticulously evaluates as to how brands such as McDonald’s, Tommy Hilfiger, Nike and Coca Cola became such revered symbols worldwide.
The documentary clarifies the importance and emergence of branding. Branding is characterized as “the process of marking a product with a consistent logo, image, mascot” (Jhally, 2003). The familiar image, logo or …show more content…
This is a reiteration of Klein’s conclusion that companies market their products as a lifestyle.
Klein also briefly discussed the startling increase of multinational enterprises focusing their advertising towards the younger generation in a similar documentary called Consuming Kids it reiterates the concern of future generations growing up in an unconditionally branded world, with “marketers having their sights on kids because of their increasing buying power” (Barbaro, Earp, Jhally, Young, 2008)
In recent years many artists and illustrators have been trying to raise awareness of the issue of consumer capitalism and how our society has been engulfed into the culture and lifestyle that these companies have
The documentary clarifies the importance and emergence of branding. Branding is characterized as “the process of marking a product with a consistent logo, image, mascot” (Jhally, 2003). The familiar image, logo or …show more content…
This is a reiteration of Klein’s conclusion that companies market their products as a lifestyle.
Klein also briefly discussed the startling increase of multinational enterprises focusing their advertising towards the younger generation in a similar documentary called Consuming Kids it reiterates the concern of future generations growing up in an unconditionally branded world, with “marketers having their sights on kids because of their increasing buying power” (Barbaro, Earp, Jhally, Young, 2008)
In recent years many artists and illustrators have been trying to raise awareness of the issue of consumer capitalism and how our society has been engulfed into the culture and lifestyle that these companies have