Starbucks Review Essay

677 Words Mar 28th, 2013 3 Pages
Review of Starbucks: A Step Above

DeVry University
Review of Starbucks: A Step Above The product I chose to review is the Starbucks Corporation; the Starbucks Corporation is an American global coffee company and Italian-style coffeehouse chain based in Seattle, Washington ("Starbucks," 2012). Starbucks is the largest coffeehouse company in the world, with 19,972 stores in 60 countries, including 12,937 in the United States, 1,273 in Canada, 971 in Japan, 790 in the United Kingdom, 657 in China, 453 in South Korea, 356 in Mexico, 276 in Taiwan, 200 in the Philippines, 158 in Thailand and 1 in India ("How many Starbucks," 2012) . The first Starbucks opened in Seattle, Washington, on March 30, 1971 by three partners: English teacher
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Other strengths that propel Starbucks ahead of the competition are their community stores, leadership and education programs, housing initiatives and their Starbucks foundation which above all else is about helping their communities and the countries in which supply them ("Being a responsible," 2012). Another form of strengths that really set Starbucks ahead of their competition is their beverage selection. Starbucks offers many different coffee verities from flavors to different strengths which allow them to appeal to many different consumers. You can also purchase most coffee drinks hot, cold or frozen which sets them ahead of other coffee houses. Besides coffee Starbucks also offers tea and other non-coffee beverages as well pastries and on the go sandwiches for the breakfast and lunch crowd. Most recent expansion of the Starbucks line was their addition to the K-Cup line and the release of their very own single cup brewer, this giving the consumer the ability to enjoy a hot fresh cup of Starbucks in the comfort of their own home. Also Starbucks offers a unique and comforting experience at each one of their stores, no two are the same and each store is modeled after the community it is located. Overall Starbucks is a true competitor and leader in the coffee market as well exemplifying corporate responsibility. This company not only serves refreshing beverages and delicious treats but uses their influence and power to improve the

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