Internal Analysis Starbucks

1210 Words 5 Pages
Starbucks began in 1971, in a single store in Seattle 's memorable Pike Place Market. Starbucks is the chief roaster, advertiser and wholesaler of the finest coffee beans on the planet, working more than 17000 stores in 62 nations.

They buy and roast prime-quality coffee beans that they also sell. Additionally, they sell homemade coffee, tea and other beverages and an assortment of fresh food items in stores. Furthermore, there are a large variety of coffee and tea products on offer and Starbucks licensed their trademarks through grocery stores and regional and international foodservice accounts.

To accomplish their main goal of being one of the most respected and recognised brands in the world, they need to maintain their high standard of
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Cash flow from business is impressively higher in the first quarter of the fiscal year. Starbucks Cards are purchased and loaded during the holiday season therefore the money received for the cards largely drives the high cash flow. Timing and planning of opening new stores and the closing of existing stores, additionally influence quarterly fiscal results. Consequently, results that might be accomplished in the entire fiscal year are not naturally indicative of the results for any of the four quarters.

Global Responsibility:
In the communities where Starbucks do business, they are committed to being a profoundly responsible company. Starbucks aim to focus on reducing human environmental impacts, contributing positively to communities globally and evenly sourcing high-quality coffee. Starbucks Global Responsibility strategy and commitments plays a very important role in their entire business strategy. Accordingly, they believe they give benefits to stakeholders - including shareholders, business partners, employees, suppliers, clients, community members and many others involved in the business.

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In order to reflect the company’s organisational culture, it creates a warm and friendly atmosphere. Starbucks focuses on a premium customer experience so their layout strategy does not expand space utilisation for tables and seats. The café therefore offers more leg space but it’s premium products are at a higher price - Starbucks holds customer experience over space usage.

Job Design and Human Resources: Organisational culture is incorporated in all aspects of the business under Starbucks’ human resource management. At the cafés, the company uses work teams of baristas, as they care about their Starbucks workers. Starbucks utilises useful positions in different parts of the organization, such as stock administration positions or HRM positions with a smaller emphasis on work teams.

Supply Chain Management: Starbucks has an international coffee supply chain, which is impressive as larger parts of their coffee beans come from developing countries farms. Part of their strategy focuses on the enhancement of suppliers, which guarantees stability of supply in the supply chain. Starbucks uses its Coffee and Farmer Equity (CAFE) program to choose and organise suppliers that only make use of sustainable

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