Current Marketing Mix Strategies of the Product Sprite
A set of marketing tools that are used by an organization in-order to achieve its marketing objectives are classified under the marketing mix strategies. This covers all from creating a new advertisement over to designing new packaging for the product. All these options are gathered into 4 factors known as the 4Ps’ while each factor individually has a significant power in influencing the consumer demand of the specified product. It was an innovative choice of marketing mix made by the Coco Cola company that helped in succeeding their product launch of Sprite Zero. …show more content…
The Sprite Zero product consists of totality of its attributes from the taste of the drink through to the form and extent of the bottle.It was found as the refreshing soft drink to be sold without sugar and was not necessary to differ from which had been already developed in the market.Sprite Zero was an unique product due to the colour,taste and the exclusive packaging in giving the impression of refreshment in observance of the consumers.In terms of packaging,Sprite Zero had a proprietary shaped pack and this had proven very successful in the market among the other refershment drinks.
The marketing mix ; price
Price is the amount consumers pay to purchase the considering product.The ultimate purpose of the price mix is to select the most appropriate price for the specific product that generates a reasonable revenue while satisfying human needs &
A set of marketing tools that are used by an organization in-order to achieve its marketing objectives are classified under the marketing mix strategies. This covers all from creating a new advertisement over to designing new packaging for the product. All these options are gathered into 4 factors known as the 4Ps’ while each factor individually has a significant power in influencing the consumer demand of the specified product. It was an innovative choice of marketing mix made by the Coco Cola company that helped in succeeding their product launch of Sprite Zero. …show more content…
The Sprite Zero product consists of totality of its attributes from the taste of the drink through to the form and extent of the bottle.It was found as the refreshing soft drink to be sold without sugar and was not necessary to differ from which had been already developed in the market.Sprite Zero was an unique product due to the colour,taste and the exclusive packaging in giving the impression of refreshment in observance of the consumers.In terms of packaging,Sprite Zero had a proprietary shaped pack and this had proven very successful in the market among the other refershment drinks.
The marketing mix ; price
Price is the amount consumers pay to purchase the considering product.The ultimate purpose of the price mix is to select the most appropriate price for the specific product that generates a reasonable revenue while satisfying human needs &