Spin Doctor History

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The practice of spin doctor has been introduced to the mass media since the twentieth century (Louw, 2010) due to the massive success within the era of US Presidential Bill Clinton and his former spokesman Mike McCarry. The term of spin doctor has been popularized for the political campaigns of Barack Obama, John F.Kennedy and Tony Blair who later earned the highest executive authority of states. Spin doctor is defined as attempts to influence how media works by using politicians as the core messages (Grattan, 1998). Spin doctor is began to introduced extensively and was shrewdly applied in the 2014 Indonesian presidential elections which opened up a new political era after the 1998 reformation.
Successful spin doctor: Jokowi Widodo’s winning in the presidential elections
Jokowi’s career in politics begun as he was running for mayor of the
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The relationships between Jokowi and Greenberg was built through the tycoon James Riady from the Lippo group whose financially supported Jokowi’s and Clinton’s campaign, and hired the experts of public imaging (Mensobsession, 2014). Nonetheless, the secrecy of Jokowi as Greenberg’s clients is not freely published in the website particularly due to the US constitutions of identity deployment.
According to Richard Robison, Vedi Hadiz, and Jeffrey Winters revealed that Indonesian politics is dominated by the oligarchs since the new era of democracy in 1998 which successfully brought Jokowi’s victory during the Jakarta’s elections due to the oligarchs of Prabowo Subianto and his millionaire brother Hashim Djojohadikusumo (ProjectMuse, 2015). The term of oligarchics is defined as the old faces of leaders continue to take over the control of business and politics, while the

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