Media Influence On Candidates

Much ink has been spoiled over the discussion on how the media and the candidates affect each other. The media has been a vital source for political campaigns and it is important to acknowledge that both organizations work simultaneously to benefit each other.
Media depend on candidates during political campaigns. First and formal, medias are responsible to provide the public with all the information that they need to choose government officials Second, some media depend on the candidates because of their own political opinions. A great example of this is ABC news, which is often referred to as a left-wing news source. ABC therefore prefer to advocate the left-wing candidates because that is what they believe in. Third, Media depend on scandals and controversies that candidates create because …show more content…
Candidates depend on the media with the purpose of getting elected during political campaigns and they achieve it in the following ways. One of the ways they depend on the media is by advertising themselves. Candidates will often lie or hide their weaknesses in these advertisements to create a perfect figure for themselves. Another way that the Candidates depend on the media is by using the media to expose shortcomings and scandals of other candidates. For example, in the most recent election, Donald Trump hired writers to expose and attack Hillary Clinton on the issue of the emails to Libya. By doing so, the popular will to support Hillary decreased tremendously. It is important not to forget that candidates depend on the media is by staged political rallies. Political rallies are typically used to raise morale support for a candidate and is usually broadcasted through all kinds of media. Candidates depend on this because through political rallies the public will often receive the false impression that this candidate is popular and will pay more attention to