The Importance Of The Media In Politics

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The media has a significant purpose in the shaping of the public opinion. In politics, for instance, it is a critical component since candidates seeking elective posts often know the influence that the media holds especially in campaign rallies. That is why statistics shows that candidates usually win the US presidential elections with a robust media mechanism in place because the media builds the reputation and the public image of the contestant. In the absence of the media, a majority of individuals would remain uninformed (Eissler, Russell, & Jones, 2014). Every time, millions of activities that occur are reported over TVs, radios, magazines and newspapers hence the media constantly updating the citizens. In many government structures, the …show more content…
The media is used by the citizens of a country to communicate with the government. The government also communicates to its citizens using the same media. Although the media is not encompassed or recognized by the US Constitution as a government branch, the same constitution also prohibits the Congress from passing legislations that would limit the freedom of the press and speech. Because of the media freedom, the abusers of power are being brought to justice since it communicates the negative actions that would have otherwise remained secrets. Also similar to the other branches of government, the media also commit actions that are deemed unacceptable leading to the other branches of the government having to check it. The media is instrumental in the setting of a nation’s agenda since they have rights to access all information. For instance, Proceedings of the Congress and the Supreme courts are often televised thus ensuring transparency (Eissler, Russell, & Jones, …show more content…
The power of the media, especially the news media, is influential. The media can set a nation’s agenda by shaping it. It influences the citizens of a country to focus their attention on vital public matters by using its immense power. The media’s power is demonstrated by its ability to enable people to acquire essential information relating to public affairs. The media has become important to citizens who have become attached to it. The media can thus use its influence to set the agenda for the citizens of a country since it captures their attention. The media can create issues that may change public opinions (Eissler, Russell, & Jones, 2014). Studies by social scientists regarding the agenda-setting power of the mass media established that the issues that often receive the public always mention more coverage. On the other hand, issues that receive light media coverage are seldom talked about or are even not spoken at

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