Mr Coffee Feminist Analysis

1358 Words 5 Pages
While the fact that coffee sellers aimed their aids at housewives in that manner during that time, represents the social values and status of women in society during that time period, during the 1970’s, things drastically began to change in society. Within this period of time, women were pushing a second large wave of feminism. While women had been granted the right to vote in 1920, this second wave was a push for women in gender relations in power. Women desired to be more represented within government, be it by effecting public policy to garnering a larger voice in household decisions. Support for women can be observed through in coffee market. Mr. Coffee, the first electric-drip coffeemaker, was showcased in 1976 (Shrum 271), and while it did not immediately begin to promote gender inequality, Mr. Coffee did eventually come to play a rather vital role in showing society that it was ready to start allowing women to take on a role other than being a housemaker. Mr. Coffee aided in renovating what was considered to be traditional female responsibilities to be “more welcoming to American men and encouraged them to use the product” (Shrum 273). This regendering of the housework, instigated partly due to Mr. Coffee, allowed women to make an easier transition into entering the workforce, for it lightly their amount of responsibility …show more content…
Being that government, in a majority of cases, is structured upon cultural aspect and values, coffee in turn can additionally allow the capability to reach conclusions about political situations in a nation. In other words, coffee consumption can reflect a society’s cultural atmosphere. This cultural atmosphere typically influences the political atmosphere. Thus, coffee hold a connection to politics in that through coffee, the cultural and political situation can be pieced

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