Social Media And Its Effect On Our Lives Essay
When I was in high school, I had entertained the idea of advertising, the idea of finding innovative ways to influence someone’s interests in a specific product was intriguing. I have a very creative mindset and felt that I could generate new and exciting advertisements. As my interests shifted to military service, I was still fascinated by how advertisements guided our daily norms, ideal perceptions, and notions about what we wanted, or thought we needed. As I began to pursue my degree in sociology I began seeing the subtle ways advertisements shaped our daily lives. I saw, what people thought were their own ideas, that companies guided social norms.
In the 1980’s and 90’s video games and movies became the voices in children’s heads telling them what type of cereal, makeup, and clothing to buy. As technology became more readily available, advertising could reach more people. I noticed the shift from product advertisements on television to in app advertising with the advent of social-media and smartphones. Most advertisements were for other games or products of the sponsors. So is the unintentional viral marketing resurgence for small businesses, or is this going to just act as a temporary revival that will have a greater negative impact in the long run?
Recently, I noticed the “viral’ movement of videos, memes, vines and viral marketing. But unlike traditional viral marketing where one utilizes an existing media to market a specific product, I began…