Summary: Social Influence

1278 Words 6 Pages
Social Influence takes many forms and is seen in socialization, conformity, obedience, and persuasion. With this, Facebook users are influenced through peers, friends, and significant others in grasping or sharing news.

Bruns & Highfield (2012) mentioned in Blogs, Twitter, & Breaking News: The Produsage of Citizen Journalism that “the rise of the Internet as a popular medium has led to a substantial increase in available channels for information and entertainment, among other purposes” (p. 1) which gives a way for users to produce several contents on Facebook.

According to Messing and Westwood (2015) stated in They Came, They Liked, They Commented: Social Influence on Facebook News Channels that this sensation may
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In an article, An Anatomy of News Consumption by Ana Lucia Schmidt, Fabiana Zollo, (2016) “A like is usually a positive feedback on a news item. A share indicates a desire to spread a news item to friends. A comment can have multiple features and meanings and can produce collective debate.” (p. 3035) Through likes and shares, it can popularize a certain content. With that, it simply disseminates news information to Facebook users.

It was also mentioned in The Double Edge Sword: The Effects of Journalists’ Social Media Activities on Audience Perceptions of Journalists and Their New Products that “social media users experience news as not just mass communication but ‘masspersonal’ communication ” (O’Sullivan,2005,p.3) which forms interpersonal relationships through news sources and it will help every user to see everyone’s point of view. Through the idea of masspersonal, social influence creates awareness among the masses. However, in another study explaining Facebook filter posts depending on a particular news content. Usher-Layser (2016) stated in Newsfeed: Facebook and Filtering News
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A growing body of work that suggests sharing is becoming central to the way people experience the news. Networked digital media technologies are extending the ability of news consumers to both create and receive personalized social news streams. Social media are becoming ever more ingrained in the news experience, both from the perspective of audiences and the journalism profession and how users curate data is meaningful, carries a signal to their audience. (p.821-822) With its power in reshaping its news flow, it contributes to the understanding of the relationship between the journalist and the audience. Therefore, social influence can also change the way users deliver their own content through social media in a different kind of variety. Bolton & Hoefnagels (2015) consider that it is “A way which users can create and share a variety of content.” (p.248) It encompass user-generated services such as blogs, social networking sites, online review sites, virtual game worlds, video sharing sites and online communities, whereby consumers produce, design, publish, or edit content (Krishnamurthy and Dou, 2008,

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