Introduction
• I am Katie McCracken and I have worked for Johnson & Johnson for 5 years.
• For those of you unfamiliar with some of the consumer products we make I have included images of some of our brands you may use.
• I chose Johnson & Johnson for my analysis because we faced a significant ethical dilemma and the company’s response to the crisis is still considered a gold standard even today.
Slide 2:
Background
• In 1982, Johnson & Johnson’s over-the-counter medicine, Tylenol, was the number one pain reliever in the United States with a 37% market share.
• Unfortunately, Johnson & Johnson was a victim of a domestic terrorist act, product tampering, resulting in seven deaths in the Chicago area from Tylenol capsules laced with cyanide.
• …show more content…
Slide 3:
Credo:
• Luckily, J&J had the Credo, our mission statement, which was written by Robert Wood Johnson in 1940 and guides the organization to make decisions based on the priorities.
• Priorities:
1. The first priority is to our customers and