Singapore: Singapore Case Study: Tiger Airways

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Tiger Airways Singapore Pte Ltd

Tiger Airways is a leading Singapore-based low-cost carrier, also known as budget airlines. It is established in the 2004 and has been a leading Singapore based budget airline. It offers affordable fares with great customer service, removing unnecessary service costs to achieve the lowest operational costs, and in turn keeping its airfares to passengers low. It has changed the image of taking the plane to be seen as an affordable travel option, instead of being seen as a luxury option. Tiger Airways operates flights to 37 destinations across 13 countries over Asia and Australia. (

The headquarter of Tiger Airway is located in Singapore, with flights taking off from its main base at Singapore Changi
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This is to avoid upsetting and offending any customers. Staffs can be sent for training and even language classes to increase their customer service level. With good customer service, there are more likely to have loyal and return customers, which will benefit the business greatly.


Tiger Airway is a low cost carrier offering budget airfare across Asia. Each day, it faces threat of sustainability as competitors dish out lower airfares and also the rising cost of fuel. Its entry into the budget airline market has boosts the local tourism market.
From this report, the internal and external environment of Tiger Airways is analysed and it is recommended for Tiger Airways to develop new and alternate strategies to tackle each main challenges that it faces. The aviary industry is very competitive and it is essential for Tiger Airways to develop new strategies and plans to sustain in the long run. With good resources, skills and strategic planning with a good market structure, Tiger Airways is able to have a competitive advantage over its

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