Sears Marketing Plan Essay
Executive Summary Sears Holding Corporation is the fourth largest retailer in the United States and Canada. Its subsidiaries include Sears, Roebuck and Co. as well as K-Mart. The closing of the merger between Sears and K-Mart took place on March 24, 2005. Sears has more than 4,000 retail stores across the United States, Canada, Puerto Rico, and Guam. Sears offers products and services through over 2,700 branded and affiliated stores. Sears operates 894 broad-line stores and 1,354 specialty stores. Sears’ broad-line stores are mall-based locations. The specialty stores include Sears Hometown Stores that are mostly independently owned, Sears Home Appliance Showrooms, Sears Hardware Stores, Sears Auto Centers, …show more content…
Market Summary Sears has good information about the market and is able to adjust its strategies accordingly. Sears strives to maintain excellence and offers quality customer service from knowledgeable staff. Sears products are high quality and come with warranties with an option to extend the warranty. Sears home service division offers delivery, instillation, and repair services.
Strengths, Weaknesses, Opportunities, and Threat Analysis
Sears has 3,847 stores in the US and Canada. Sears operates 2,317 full-line stores and 1,150 specialty stores in the US. It also operates 121 full-line stores and 259