Scm of Kfc Essay

13155 Words Nov 18th, 2012 53 Pages
Supply Chain Management of KFC - December 29th, 2010
KFC Corporation (KFC), founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept[2] of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc.

KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare.[citation needed]
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It responded to consumer demands for greater variety by introducing a variety of new products. The increased popularity of healthier foods and consumers-increasing demand for better variety led to a number of changes in KFC’s menu offerings.

3. Stage in Product Life Cycle

KFC is on its Maturity Stage; KFC’s products have survived the earlier stages. KFC’s early entry into the fast-food industry in 1954 had allowed it to strong brand name recognition and a strong foothold in the industry.
During the 1990’s and 1970’s, KFC pursued an aggressive strategy of restaurant expansion quickly establishing itself as one of the largest fast-food restaurant chains in the United States. By 1990, restaurants located outside of the United States were generating over 50 percent of KFC’s total profits. By 1995, KFC was one of the three largest fast-food restaurant chains operating outside of the United States.

1. Capacity of the Industry

KFC, being the world’s largest chicken restaurant chain and third largest fast-food chain, with over 9,000 in both franchise and company-owned restaurants worldwide and was operating in 68 countries, simply shows that KFC has the capacity to address the needs of its customers no matter how old their facilities and product form was. However KFC’s significant service problem will probably push their customers away from them, thus KFC must have to imply ways on how to meet there customers

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