What Is Chick Fil A Swot Analysis

Superior Essays
Chick-Fil-A Corporation

OVERVIEW
Chick-Fil-A, a company based out of Atlanta Georgia, is recognized nationally for their version of creating "the original chicken sandwich." With over 1700 restaurants in about 40 states, Chick-fil-A ranks number 2 in the chicken sandwich industry. The restaurants success can be due to continuing to sell its core items and expanding slowly from its home base in the southeast to other states (Hoover). Chick-fil-A's successful slogan "Eat More Chicken" can be recognized by many and can be seen on billboards, commercials, and flyers and has been a staple for their advertising for more than 15 years (McLellan, 2016). Chick-fil-a owns most of its restaurants and licenses franchises to run the restaurants for
…show more content…
Chick-fil-A is well known for their excellent customer service, religious background, and enthusiast employees. With these attributes, the business can rely on the hiring and staffing of honest hard working employees that understand what it takes to live up the reputation of the company. Scholarships are awarded to young employees which makes for excellent incentives, and hours are flexible so the employees can focus on their outside careers as well as their work environment. The corporate culture and moral values is a strength to the internal structure of the team. The restaurant since day 1 has been closed on Sunday's which allows workers to spend the day with their families or use the day for …show more content…
Other competitors such as Red Robyn, Zaxby's, and Popeye's pose a threat to the company’s business and performance. It is important to the Chick-fil-A executives to stay true to their original menu, while also offering other options such as grilled, salads, etc. This allows for customers to have a wider range of variety when choosing a meal, as well as healthier options. Another competitor threat is fast food chains such as McDonald's and Wendy's that offer chicken sandwiches as well as red meat sandwiches such as big mac's and Dave's Hot single burgers. With Chick-fil-A's main slogan "eat more chicken," don't expect them to get into that market anytime soon. All of these companies remain open 7 days a week compared to Chick-fil-A, who continues to be closed on

Related Documents

  • Decent Essays

    Burritos and nachos, or chicken sandwiches and waffle fries. Either way you eat it’s all good for your taste buds and terrible for your cholesterol. Taco Bell is one of the most popular food chains in the United States. Nevertheless Chick fila is many people’s favorite place to go for a nice all around experience. The quesadillas, nachos bell Grande, and savory burritos of Taco Bell are, in many cases, a younger person’s choice in quick solid food while on the run.…

    • 300 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Speed is the area Chick-fil-A can improve on by eliminating the eight types of waste and reducing cycle time to complete…

    • 1043 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Also, Chick-fil-A is known for quirky sayings which are a part of the training of every employee, so “instead of ‘you’re welcome’ [they] say ‘my pleasure’ or ‘would you like a refill?’ is instead ‘may I refresh your beverage?’” (Uddin). This certainly differs from other fast food restaurants, but the biggest difference is in how the customer receives the food. Instead of waiting at the counter to pick up the food, it is instead delivered straight to the table.…

    • 774 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    On the other hand, five dollars at McDonald’s can buy half the menu. Chick-fil-a is pricier but offers more for the price. In contrast, a cheese burger from McDonald’s may only cost a dollar but it is dramatically smaller than a chicken sandwich from Chick-fil-a.…

    • 591 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Chick Fil A Advantage

    • 1020 Words
    • 4 Pages

    Chick-Fil-A: More Than Chicken When most people think of Chick-Fil-A, they think of the Original Chick-Fil-A Chicken Sandwich. It is a hand breaded, boneless piece of chicken breast, seasoned to perfection, on a toasted and buttered bun, with two pickles. While Chick-Fil-A is widely known for the original chicken sandwich, the founder, S. Truett Cathy, wanted it to also be known for having excellent customer service, making sure that each guest has a pleasurable experience, and maintaining his personal values. S. Truett Cathy was born on March 14, 1921, in Eatonton, Georgia, and moved to Atlanta as a toddler.…

    • 1020 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Chick-Fil-A Evaluation

    • 456 Words
    • 2 Pages

    When choosing from the menu at Chick-Fil-A, there are many options ranging from chicken nuggets to sandwiches to milkshakes. The menu also has things that are gluten-free including the fries, the grilled chicken and they are developing a gluten-free bun. This is important because more and more people these days are becoming gluten-free and going on different diets and this is helpful for them to get food fast. The menu also has things that are healthier like a Chicken club sandwich or grilled chicken. This is good because some people want food fast but don’t want something covered in grease, that is very unhealthy.…

    • 456 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Chic Fil A is one of the largest chain restaurants in the united states. Yet it seems to have no marketing when compared to its competitors. Often you can hear McDonald's jingles on the radio and see a new commercial on television for a new burger from Burger king, yet the same cannot be said for Chick Fil A where sometimes their advertisements seem uncommon if not non existent. How come a company that went from sales of 1 billion dollars in 2000 to 6 billion in 2015, seem to have barely any marketing?…

    • 1841 Words
    • 8 Pages
    Improved Essays
  • Improved Essays

    First of all, consider, the Chinese meaning of Big Macs. Almost exactly the same as the Big Macs that are sold in Beijing and Boston. It wasn't long before local residents started putting up posters showing a wide variety of violence directed toward Mickey Mouse. Also, what would it mean if the spread of falafel was a way to spread Middle Eastern cuisine to widen American culture? Would the Falafel become accepted or rejected?…

    • 1035 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Wendys Swot Analysis

    • 1401 Words
    • 6 Pages

    Wendy’s holds this position, due to growth and expanding future endeavors. Wendy’s have been able to captive the market shares from historically invincible rivals through better services and higher quality products. Product…

    • 1401 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Chicken is economically conservative and has multiple health benefits. Chick-fil-A had it right from the beginning and dominated the industry while promoting a healthy food group to Americans. Beef consumption has been declining for the past decade, as consumers become more health conscious and choose leaner meats and vegetarian options. Red meat has been linked to heart disease and diabetes, and people perceive chicken, a white meat, to be a healthier option.…

    • 601 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    I observed several of my peers in leadership positions, holding real responsibility within the business. In addition, Chick-fil-A was a work environment unlike any other. The people were nice, cared for one another and the leadership was authentic and genuine.…

    • 565 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    Chick Fil Research Paper

    • 633 Words
    • 3 Pages

    Chick-fil-a located on 1262 Northlake Blvd, Lake Park, FL 33403 is an amazing break from the traditional fast food chains most of us are accustomed to. The warm and inviting environment mixed with the savory food is why they get five stars in my book. Although they specialize in chicken, they also serve salads, ice cream, and milkshakes. Along with their delicious lemonade and sweet tea. Their authenticity doesn't stop with their chicken sandwich they also have their own sauce to go along with it.…

    • 633 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Chickfila Case Study

    • 616 Words
    • 3 Pages

    With so many different food choices there are many opinions about the different varieties of food places and which one is the best. Chickfila, according to Business Insider’s, won the “best overall” category in the Business Insider’s fast food Reader’s choice awards over restaurants like Chipotle and McDonalds. I believe that Chickfila’s quality of food, their company, and the employees in the company is what makes Chickfila the best in the fast food industry. Chickfila is known for their quality of food. Compared to most fast food restaurants who used processed meat and sometimes their “meat” does not actually contain real beef or chicken.…

    • 616 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    All of these options are limited compared to competitors that may offer a more wide range of foods. For example, competitors may offer food items such as soups, cheeses, pasta, sandwiches, or deserts. Because competitors may offer more options, this may be a disadvantage to Chipotle and cause people to spend less or go somewhere else. E. Coli and Norovirus In recent years there have been 53 people within nine different states that were sickened with E. coli (Berfield, 2015).…

    • 911 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Question 2 SWOT Analysis SWOT analysis aims to identify the internal strengths and weaknesses involved an organization and the firm’s capability and resources to deal with changes. Besides, it is useful in assisting risk management by analyzing the opportunities and threats arising from external business environment. It is useful to assist the firm in providing specific insights that can be used to develop the appropriate marketing strategy by summarizing the key favorable and unfavorable issues from the business environment (Wheelen & Hunger 2002, p. 109). 2.1 Strengths In term of the beverages and diaries business, F&N has gained itself a strong and reputable brand name over the years with various brand awards (Awards 2014).…

    • 749 Words
    • 3 Pages
    Decent Essays

Related Topics