Essay on Scharffen Berger Chocolate - Marketing
Scharffen Berger Chocolate Maker (A)
Bowling Green State University
February 14, 2011
Scharffen Berger Chocolate Maker
Introduction: The Scharffen Berger Chocolate Maker is experiencing an exponential year over year growth rate of their premium product. This is a situation that all new businesses strive for and although Scharffen Berger is pleased with their growth, they are facing a potential dilemma. The company must consider how they will keep up with growing demand while having enough capacity to handle the increase in production and maintain their high quality standards. In order to understand how to meet the increased demand, research was conducted to unveil the problematic issues the …show more content…
Bottom Line: The cost to purchase a new facility and equipment for an East Coast location would be a large capital venture that most likely would not create a return on investment in a timely manner and could result in poor product quality.
Recommendation: Ball Mill / Melangeur / 100% Third-Party Co-Packer The recommended solution to Scharffen Berger is to purchase a new ball mill, buy a refurbished melangeur, and use a third-party co-packer to perform 100% of the packaging. Purchasing a ball mill will increase production by approximately 75% or