1. Assumptions of the Plan
a. Market Size
For the Sanglé’s worst-case scenario, the penetration rate would be at 1% each year. Sanglé’s total market size for 2015 is 6, 570, 168 and the target market share for that is 27%. For 2016, the market size is 6, 687, 117 and the target market share for that is 26.6%. For 2017, the market size is 6, 846, 107 and the target market share for that is 25.4%.
For the Sanglé’s most-likely scenario, the penetration rate would only be at 2.5% each year. Sanglé’s total market size for 2015 is 6, 570, 168 and the target market share for that is 27%. For 2016, the market size is 6, 687, 117 and the target market share for that is 26.6%. For 2017, the market size is 6, 846, 107 and the target market share for that is 25.4%.
For the Sanglé’s best-case scenario, the penetration rate would only be at 5% each year. Sanglé’s total market size for 2015 is 6, 570, 168 …show more content…
Sales
The penetration rate for the worst-case scenario is 1%. For 2015 the total population is 6,570,168, the primary target market is 27%, the potential demand is 49,664.72 and the projected sales amounts to 34,765,500. For 2016 the total population is 6,687,117, the primary target market is 26.6%, the potential demand is 49,788.74 and the projected sales amounts to 34,852,300. For 2017 the total population is 6,846,107, the primary target market is 25.4%, the potential demand is 48,791.16 and the projected sales is 34,153,700
The penetration rate for the most-likely scenario is 2.5%. For 2015 the total population is 6,570,168, the primary target market is 27%, the potential demand is 124,161.80 and the projected sales amounts to 86,913,400. For 2016 the total population is 6,687,117, the primary target market is 26.6%, the potential demand is 124,471.85 and the projected sales amounts to 87,130,400. For 2017 the total population is 6,846,107, the primary target market is 25.4%, the potential demand is 121,977.89 and the projected sales is