Samsung Mission Analysis

Improved Essays
Mission
BBB Business Review quoted Yun Jong-Yong, “I want to lead Samsung Electronics to become one of the best companies in the world.” (BBB Business Review, 2014) This quote made in 1999 from Yun Jong-Yong, CEO and Vice Chairman of Samsung Electronics, shows that their mission has high goals for Samsung to achieve.
Samsung is one of the top global digital industry leaders of technology in today’s economy, which is mainly headquartered in New Jersey and California with numerous other cities in the United States. In addition, they have offices in Korea, Israel and the UK.
While their main focus has been cellular devices, Samsung has succeeded with numerous other products including, but not limited to: televisions, computers, cameras, home appliances, etc. Created over 70 years ago in 1938, Samsung has had a vision to “Inspire the World, Create the Future” (n.d., 2015, p. 1). They aim to inspire the communities they reach out to with three strengths which include “new technology, innovative products and creative solutions” (n.d., 2015, p. 1). This company distinguishes themselves from other technology corporations by enhancing five core values: “People, Excellence, Change, Integrity, and Co-prosperity” (n.d., 2015, p. 1). With their operations department, along with the competitive and social environment, Samsung has continued to meet their goals and exceed in a
…show more content…
The mission of the CTO is to create an innovative and efficient process to be proactive in a competitive and demanding market. However, changes in operations, i.e. logistics, represent a challenge to the company, as well as acquisitions. Logistics of Samsung’s main manufacturing locations in Seoul and South Korea has also been known to cause unpredictable delays mainly due to overseas

Related Documents

  • Improved Essays

    The mission of Fry’s Electronics, from the beginning, has been to provide a one-stop shop of all products related to electronics for the household. Because of the retail chain’s large inventory of products, it was able to connect and fulfill the needs of a broad range of consumers throughout Silicon Valley. By the 2000s, the Fremont Fry’s Electronics had become the top retail store for electronics in Fremont. In the process of expanding their operations within the nation, the shops located in Silicon Valley began to underperform due to the improving activity of its competitors.…

    • 421 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    4com Pestle Analysis

    • 970 Words
    • 4 Pages

    *Cleanliness, Quality, Service, Maintenance, Atmosphere” [3] 4Com – A telecommunications provider, 4Com was regarded as one of the fastest growing SMEs in 2003 [4]. Founded in 1999 by MD Daron Hutt, the company now employs over 250 people and are partnered with Samsung as a resale business. Although the organisation is fast growing, their objectives remain pretty standard. Their ethos expresses their aims to maintain customer service and increase revenue by offering “the very best in technology” [5].…

    • 970 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    3M Case Study

    • 1768 Words
    • 7 Pages

    In order to restructure the logistics they had to link an incentive program to reduce supply chain costs for large National players as 61% of the supply chain costs were costs of procurement and 36% cost of inventory which signified large room for supply chain savings (Exhibit 5). Also, the transportation and industrial divisions were merged to effectively improve sales and to collaborate in common markets, sales channels, technologies, manufacturing facilities and selling processes that would add value for customers and ensuring IBD to strive in logistic success such as – provide responsive technical support to the end users, offer total solutions and quicker decision making process and standardizing stock keeping units (SKUs), and just-in-time delivery, which are necessary to gain a competitive edge and for an effective supply chain…

    • 1768 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Barilla Case Summary

    • 881 Words
    • 4 Pages

    Provision of surety will increase the trust that the sales team has in the JITD process. Conclusion The Barilla case provides evidence that it is challenging to institute change in an organization, especially in operations management. Despite the opposition problems faced in establishing the "Just-In-Time-Distribution" (JITD) process, the adaptation of the distribution structure in the company can help the logistics team to bypass the rigid distributors.…

    • 881 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Positioning the company as high-tier, mid-tier and low-tier smartphone vendor. In other words, the company is over positioning itself in the smartphone market, which weakens the overall company’s position against its rivals. SEC is the largest smartphone manufacturer in the world and has one of the largest smartphone portfolios among the competitors. The large smartphone portfolio allows targeting the wider consumer segment and capturing larger market share, but it also adds to the production costs. That’s one reason why Samsung’s strategy to position itself as a high-tier, mid-tier and low-tier smartphone vendor is a weakness.…

    • 1191 Words
    • 5 Pages
    Superior Essays
  • Decent Essays

    Samsung Marketing Strategy Not too far ago, Samsung wasn't as popular as now. They struggled to keep up with the smartphone market, but now Samsung has progressed so much that they are the main competitor of the Apple Inc. Furthermore, Samsung is the largest tech business by revenue and seventh most valuable brands today. What helped Samsung to become an industry leading technology company, was the marketing strategy they applied. The Samsung marketing strategy was one of the most effective strategies ever created because it helped a cost-driven company to change its structure and become an authority manufacturer.…

    • 1200 Words
    • 5 Pages
    Decent Essays
  • Improved Essays

    Are Samsung Designs Really Similar to Apple’s Design? Introduction Samsung: Samsung is a South Korean company, which is established in 1938 by Lee Beyong in the starting stage of Samsung group it used to deal with business like, Exporter of dry fish, vegetables, fruits, Flour mill and Confectionery machines. Later in 1950’s during the Korean War, Samsung lost its all asserts and aimed to help rebuild Korean economy. In 1960’s it entered into Electronics & chemical industries and established Samsung Electronics Co in 1969 In 1983, Samsung initiated its mobile telecommunications business, which it hoped would become the company’s future growth.…

    • 903 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    The Korean Defense Logistics Agency is a procurement agency. The Agency supplies the Nation 's military services and several civilian agencies with the critical resources they need to accomplish their worldwide missions. KDLA provides wide-ranging logistical support for peacetime and wartime operations, as well as for emergency preparedness and humanitarian missions. In doing so, it faces the challenge of maintaining a high degree of customer service at minimum cost. Current situation…

    • 1457 Words
    • 6 Pages
    Superior Essays
  • Great Essays

    Samsung knew that by solving consumer problems and meeting they’re needs is the only way to get them to trust your company. Also, Samsung’s design in mobile phone devices has become much slicker and stylish. This is mainly targeted at younger target market or someone who likes to think their living a fancy life style. The company are extremely smart because they are always keeping up with what’s current and considered “cool”. They knew that it was almost a need for any teenager to have the latest models to show off to they’re friends.…

    • 2041 Words
    • 9 Pages
    Great Essays
  • Superior Essays

    October 1996;33:371-374. Fawcett S, Clinton S. Enhancing Logistics to Improve the Competitiveness of Manufacturing Organizations: A Triad Perspective. Transportation Journal (American Society Of Transportation & Logistics Inc) [serial online]. Fall97…

    • 1299 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Smartphone Adoption

    • 793 Words
    • 4 Pages

    Smartphone adoption has increased mobile phone average selling prices (ASPs) over the last 4 years given that smartphones are sold at a premium to basic feature phones. However, ASP's are poised to see a decline going forward as smartphone sales have overtaken feature phone sales, and replacement of smartphones rather than smartphone adoption is likely to be a key driver of sales going forward. Additionally, Samsung is heavily invested in developing markets, where local vendors have been offering high-end specifications on low priced handsets. We currently forecast that Samsung's ASPs will decline by around 15% by the end of the forecast period as the smartphone business becomes more commoditized. However, if ASPs remain steady at current levels,…

    • 793 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The Samsung Group is a South Korean based aggregate organization that incorporates various auxiliaries. Samsung's essential concentration is in the gadgets, substantial industry, development, and guard businesses. Other real auxiliaries of Samsung incorporate protection, promoting, and media outlet organizations. Samsung is one of the biggest organizations in Korea, delivering about…

    • 996 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Apple In China Case Study

    • 8011 Words
    • 33 Pages

    Samsung should actively engage into Indian market, because they are the next target to hit after success in China. At the same time, Samsung should keep looking for new ways advertising and increase the quality of their products. These are the same opportunities for every tech firms, and Samsung should keep pushing forward. The brand still has space to promote, because Samsung has so many products with high quality. It will be much more helpful they can connect with each other, even more connect with other company’s products.…

    • 8011 Words
    • 33 Pages
    Great Essays
  • Improved Essays

    Samsung prides itself on having a workplace that is creative, innovative and empowering, as well as ethical and safe. The workplace environment is monitored by a compliance team. Their responsibilities include conducting preliminary reviews, on-site inspections and post-audit management. They also certify that all members are following the code of conduct. In short, they assess the workplace for safety concerns and make sure that all members are acting honestly and ethically (People 45-58).…

    • 933 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Making an analysis for Samsung that examines such questions in the organization can help or maintain the organizations effectiveness. In this case, Samsung needs a little help maintain its effectiveness to produce reliable products especially after the recent reported number of exploding devices coming from their company. This level of framework would also help Samsung because it would allow the organization to reflect and help them develop fresh strategies to restore their public…

    • 2204 Words
    • 9 Pages
    Great Essays