BBB Business Review quoted Yun Jong-Yong, “I want to lead Samsung Electronics to become one of the best companies in the world.” (BBB Business Review, 2014) This quote made in 1999 from Yun Jong-Yong, CEO and Vice Chairman of Samsung Electronics, shows that their mission has high goals for Samsung to achieve.
Samsung is one of the top global digital industry leaders of technology in today’s economy, which is mainly headquartered in New Jersey and California with numerous other cities in the United States. In addition, they have offices in Korea, Israel and the UK.
While their main focus has been cellular devices, Samsung has succeeded with numerous other products including, but not limited to: televisions, computers, cameras, home appliances, etc. Created over 70 years ago in 1938, Samsung has had a vision to “Inspire the World, Create the Future” (n.d., 2015, p. 1). They aim to inspire the communities they reach out to with three strengths which include “new technology, innovative products and creative solutions” (n.d., 2015, p. 1). This company distinguishes themselves from other technology corporations by enhancing five core values: “People, Excellence, Change, Integrity, and Co-prosperity” (n.d., 2015, p. 1). With their operations department, along with the competitive and social environment, Samsung has continued to meet their goals and exceed in a …show more content…
The mission of the CTO is to create an innovative and efficient process to be proactive in a competitive and demanding market. However, changes in operations, i.e. logistics, represent a challenge to the company, as well as acquisitions. Logistics of Samsung’s main manufacturing locations in Seoul and South Korea has also been known to cause unpredictable delays mainly due to overseas