Essay on Sample Plan
International Marketing Plan for the Coffee Bean and Tea Leaf Company in
BUS-43 Online: International Marketing
I. Executive Summary
For more than 40 years, The Coffee Bean & Tea Leaf® has remained true to our vision: to bring our customers the most extraordinary collection of coffees and teas from the world's most exclusive growing estates. In keeping with that vision, we proudly offer our premium products through our amazing franchisees located in 19 international countries around the world and growing! Now, our customers can enjoy our delicious beverages from Shanghai to Dubai! Now we are pleased to introduce our latest business …show more content…
Most Germans have small families, and Germany today has one of the world's lowest birthrates. German children are taught to be polite and respectful to their elders. An increasing number of unmarried couples are living together, either with or without children. In fact, a recent study found that 40 percent of German couples under the age of thirty-five are not married. About three out of every ten German marriages end in divorce.
Traditionally, Germans referred to the role of women in terms of "three K's": Kinder (children), Kirche (church), and Küche (kitchen). Today, however, German women have legal equality with men. Like others throughout the world,