Publix Swot Analysis

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S.W.O.T. Analysis One of the ways that a company has of determining their potential for growth was by using S.W.O.T. analysis framework (Small Business Administration, 2016). The S.W.O.T analysis for Publix Super Markets, Inc. looked at their Strengths, Weaknesses, Opportunities, and Threats. Gauging both the internal and external factor, in order to make better informed decisions about the company (Small Business Administration, 2016).
Strengths
Publix’s ability to produce private label brands in-house enables uniqueness and margin growth (Publix Super Market, Inc., 2013). Interest in private label brands have grown in recent years due to recessionary conditions and attractive pricing (Publix Super Market, Inc., 2013). Customer satisfaction lead to
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Publix’s offers a wide range of organic product, its own private label brands as well as others through the GreenWise Market stores (Publix Super Market, Inc., 2013). This could lead to the harnessing of the growing demand for organic products and an increase in revenue and market shares (Publix Super Market, Inc., 2013). Publix is poised to gain from the growing Hispanic population, as one of the fastest growing population groups according to the U.S. Census Bureau (Publix Super Market, Inc., 2013). Research showed that Hispanic consumers spend more on groceries, shop more frequently, prefer bulk packaging to individual sized packaging, and eat out less frequently than Americans (Publix Super Market, Inc., 2013). By continued placement of it Hispanic stores in heavily populated Hispanic areas they could yield incremental results in the long run (Publix Super Market, Inc., 2013). Rising expenditure on health cost in the U.S., with more than 900 pharmacies in six state, this is an opportunity to increase sales from the pharmacy services (Publix Super Market, Inc.,

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