Ross Store Expansion Strategy Analysis

Thanks to rapid store expansion and steady same-store sale growth of between 3% and 6% per year, Ross Stores' annual sales have risen more than 40% since 2011 whereas annual profits have increased 55% over the period as it's managed to slow its overhead cost growth. During the fiscal year 2016, Ross’s sales hopped 8% to $11.9 billion due to the additional sales from eighty fours new store. TJX Companies' profits and revenues have been growing over the past several years as well, due to massive store expansion. TJX’s net sales climbed 6% to $30.9 billion in fiscal 2016 due to a 4% sales increase from new stores.
According to vault.com, Ross Stores continues its aggressive retail expansion strategy, opening additional stores based on market