Ron Paul And The Tea Party Election Cycle

This election cycle has been fascinating to watch from a marketing communications perspective. Millions of dollars have been spent by both parties to position their candidate as a "product" for the U.S. consumer to "buy". Advertising and media consultants were so sure that they knew how to get the American public to buy into a candidate. How wrong they were.

The signs were there. The popularity of Ron Paul and the Tea Party movement. The impact of the occupy Wall Street and Anonymous. Americans were looking to rebel. The consultants and the parties thought they could ignore or dismiss these signs that "customer" needs were changing. Today we are watching the result.

What a great example for businesses and non-profits. It is so easy to hope