Advertisements exist as a form of persuasion in order to sell goods and/or provide certain services. They are made to target and gain attention from specific audiences through the use of many different rhetorical appeals. In this particular advertisement from Starbucks, found at the Illini Union on September 9, 2014, we see the illustrations for three seasonal beverages. The product is being advertised based on the large white text on the center of the ad, “Find your fall flavor. Spicy, savory or sweet.” The quote in this advertisement uses pathos to persuade individuals who carry this belief of fall being their favorite season. Altogether, these little aspects of persuasion interlink and make the ad capable of bringing in many more customers and allowing Starbucks the gain revenue in the process.
First off, we see the blue background, and the large white quote. Going into the quote, “Find your fall flavor. Spicy, savory or sweet” it pulls you in depending on your emotions towards the fall season. If you enjoy the sight of golden brown leaves falling on the ground and the gusts of wind blowing in every direction than you would probably be inclined to purchase one of the drinks depicted in the advertisement. It also appeals to an individual’s viewpoint of …show more content…
The beauty of the detailed images and the color scheme helps create a more appealing advertisement, making the readers want to experience the product themselves. Most advertisements are successful through this marketing process. The rhetorical appeals used in this advertisement are what make it so effective. People are constantly going to Starbucks throughout the day to drink the same drinks they see in these advertisements. Not only do these characteristics help with marketing, but they also resemble the professionalism in Starbucks advertising, thus improving Starbuck’s
First off, we see the blue background, and the large white quote. Going into the quote, “Find your fall flavor. Spicy, savory or sweet” it pulls you in depending on your emotions towards the fall season. If you enjoy the sight of golden brown leaves falling on the ground and the gusts of wind blowing in every direction than you would probably be inclined to purchase one of the drinks depicted in the advertisement. It also appeals to an individual’s viewpoint of …show more content…
The beauty of the detailed images and the color scheme helps create a more appealing advertisement, making the readers want to experience the product themselves. Most advertisements are successful through this marketing process. The rhetorical appeals used in this advertisement are what make it so effective. People are constantly going to Starbucks throughout the day to drink the same drinks they see in these advertisements. Not only do these characteristics help with marketing, but they also resemble the professionalism in Starbucks advertising, thus improving Starbuck’s