As I sat down to read Lizzie Widdicobme’s “The End of Food”, I could not help but to thoroughly analyze the $8.80 Chipotle dinner I had eaten fifteen minutes prior. It took me roughly six-minutes to get there, 12 minutes in line, and an additional 6 minutes to get home—Between the meal and parking, a total of 24 minutes of my day and $9.05 had come to pass.
Although most, myself included, would classify this trip as efficient, Rob Rhineheart, CEO of the Soylent Corporation would argue otherwise. Rhinehart and his two friends had been working on a software that would create cheaper cell phone towers, which ultimately failed, leaving the trio with a surplus of new ideas bogged down by diminishing capital. Rhinehart used his own vendetta regarding …show more content…
With unceasing advances in technology, the process of meal consumption continue on a path of efficiency. The product “Soylent” allows users to consume the necessary nutrients they require in the most efficient way. Founder, Rob Rhineheart, made it his goal to simplify the hectic process while optimizing money saved. His hopes of revolutionizing the food process looked promising as shown by the many positive side effects that came with the product. Lizzie Widdicobme draws comparisons between Rhineheart and Willy Wonka’s revolution, where a three course meal is created in the form of gum. While it is a meal replacement, it comes with the side effect of turning into a blueberry. The “end of food” nightmare to me is intriguing, however not enough to transform the way humans live now and have been for millions of years. Soylent will continue to improve every day, but customers will remain loyal the foods they have been consuming for years. Conclusively, while this comprehensive meal replacement is comprised of virtuous health benefits, a nightmarish global Soylent infiltration seems like a far more distant dream than the hopeful Robert Rhineheart would like to
Although most, myself included, would classify this trip as efficient, Rob Rhineheart, CEO of the Soylent Corporation would argue otherwise. Rhinehart and his two friends had been working on a software that would create cheaper cell phone towers, which ultimately failed, leaving the trio with a surplus of new ideas bogged down by diminishing capital. Rhinehart used his own vendetta regarding …show more content…
With unceasing advances in technology, the process of meal consumption continue on a path of efficiency. The product “Soylent” allows users to consume the necessary nutrients they require in the most efficient way. Founder, Rob Rhineheart, made it his goal to simplify the hectic process while optimizing money saved. His hopes of revolutionizing the food process looked promising as shown by the many positive side effects that came with the product. Lizzie Widdicobme draws comparisons between Rhineheart and Willy Wonka’s revolution, where a three course meal is created in the form of gum. While it is a meal replacement, it comes with the side effect of turning into a blueberry. The “end of food” nightmare to me is intriguing, however not enough to transform the way humans live now and have been for millions of years. Soylent will continue to improve every day, but customers will remain loyal the foods they have been consuming for years. Conclusively, while this comprehensive meal replacement is comprised of virtuous health benefits, a nightmarish global Soylent infiltration seems like a far more distant dream than the hopeful Robert Rhineheart would like to