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Retail Marketing: Marketing Mix Of Big Baazaars

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RETAIL MARKETING MIX
The basic function of retail is to provide the right goods at right place to right consumers at right time. The marketing tools that a retail organisation uses to pursue its marketing objectives are termed as marketing mix. CHANNELS OF RETAIL MARKETING:
1. PRODUCT: One of the main elements of retail marketing mix is the products and services that store offers to the customer. The different products that the store offers are together termed as merchandise mix. Big bazaar sold a wide range of products which comprises of apparels, food, farm products, furniture, child care, toys etc.
If we consider the fashion department store the merchandise line comprises:
1. Men’s wear
2. Women’s wear …show more content…
Currently Big Bazaar operates in 34 cities and towns across India with 116 stores. Big bazaar aims at starting stores in developing areas to take an advantage before the real estate value booms. Mr. Biyani plans to invest around Rs.350 crore over the next one year expansion of Big Bazaar. In order to give competition to other retail stores Big Bazaar has a launched a website www.futurebazaar.com which helps customers to order online products which will be delivered to their doorstep. This helps in saving a lot of time of its customers as everything is available …show more content…
1. DO YOU VISIT BIG BAZAAR?
ANS: Yes-14 No- 1
2. HOW REGULARLY DO YOU GO TO BIG BAZAAR?
ANS: Twice in a week- 1 Once in 15 days- 1 Once in a month- 11 Once in a week- 2
3. WHICH SORT OF ITEMS DO YOU REGULARLY PURCHASE IN BIG BAZAAR?
ANS: Groceries- 10 Electronics goods- 2 Apparels-2 Decorative items- 1
4. WHICH THING FASCINATED YOU TO BUY PRODUCT FROM BIG BAZAAR?
ANS: Newspaper- 6 T.V - 1 Brochures- 4 Friends/others- 4
5. WHAT IS THE REASON FOR YOUR PURCHASE OF PRODUCTS FROM BIG BAZAAR?
ANS: Cheap goods - 5 Good quality- 3 Various brands- 4 Products at one place - 3
6. HOW IS THE STORAGE SPACE IN BIG BAZAAR FOR MOVING AROUND FOR PRODUCTS?
ANS: Free space- 9 Not much space-

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